- Company Name
- Nashville Convention & Visitors Corp
- Job Title
- Director, Sports Sales
- Job Description
-
**Job Title:** Director, Sports Sales
**Role Summary:**
Lead sports‑tourism sales, securing high‑profile sporting events that generate room nights, economic impact, and destination visibility for Nashville. Develop and execute a strategic bid and sales program, collaborate with industry partners, and position Nashville as a premier sports destination in alignment with NCVC’s mission and brand.
**Expectations:**
- Deliver measurable increases in room nights and economic impact from secured sporting events.
- Position Nashville competitively within the sports‑tourism market.
- Maintain high‑level relationships with governing bodies, planners, and procurement teams.
- Ensure successful transition of booked business to execution teams.
**Key Responsibilities:**
- Prospect, solicit, and secure sports events across regional, national, and international markets.
- Execute annual sports‑tourism sales strategy; identify priority markets and emerging sports sectors.
- Develop competitive bids, negotiate contracts, and structure incentive packages in partnership with leadership.
- Serve as the primary liaison between event organizers and local partners (hotels, venues, universities, arenas, convention facilities).
- Research industry trends and competitor destinations to strengthen Nashville’s positioning.
- Present bid proposals with marketing and leadership teams; coordinate site inspections, sales blitzes, and familiarization tours.
- Attend trade shows, meetings, and networking events (e.g., TEAMS Expo, Large Market Sports Commission meetings, Sports ETA events).
- Cultivate partnerships with local sports organizations, universities, and community stakeholders.
- Pursue grants, sponsorships, and funding opportunities to support event feasibility.
- Transition booked business to services specialists, ensuring seamless event execution.
- Maintain accurate client records in CRM and track performance metrics (leads, proposals, confirmed events, room nights, economic impact).
- Stay informed on sports‑tourism trends and best practices; maintain knowledge of local venues and hospitality offerings.
**Required Skills:**
- Proven experience building relationships with major sports governing bodies or leagues (NFL, NFL, FIFA, NHL, NBA, MLS, NCAA).
- Strong bid development, negotiation, and contract management skills.
- Excellent communication, presentation, and stakeholder engagement abilities.
- Proficient in CRM systems and data tracking.
- Ability to strategize and prioritize markets and opportunities.
- Strong networking and industry partnership building skills.
- Comfortable with travel, evenings, weekends, and flexible scheduling.
**Required Education & Certifications:**
- Bachelor’s degree in Business, Marketing, Hospitality, Tourism Management, or a related field.
- Minimum five (5) years of experience in hotel or DMO/ CVB sales, or related sports‑tourism event sales.
- Industry certifications (e.g., PMP, Sport Management Association credentials) are a plus but not required.