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Aquent

B2B Marketing Analytics Manager

On site

London, United Kingdom

Freelance

30-01-2025

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Job Specifications

Job Title: B2B Marketing Analytics Manager
Client Location: London - hybrid
Starting: March 2025
Salary/Pay Rate: £94,9k pa pro rata (PAYE)
Hours: Full-time; 35-hour week
Duration: 12 months


Responsibilities:
Explore client's data infrastructure, extract necessary data, perform data analysis, and visualise findings to understand key marketing patterns and trends, developing compelling data-driven stories.
Summarise analysis on customer needs, product positioning, campaign performance, market trends, and competition in regular, actionable, and engaging business updates.
Communicate the story behind the numbers to a variety of business partners, influencing and inspiring corrective actions in business strategy.
Acquire, summarise, and circulate key takeaways from primary research and market trend analysis, working closely with the marketing research team.
Bring key marketing insights to life to drive account penetration and upsell motions, enhancing customer lifetime value (LTV).
Understand and communicate what drives performance and identify opportunities for product marketing messaging.
Partner with the marketing team to create data-driven campaigns that optimise prospect conversion.
Build feedback loops to highlight knowledge gaps and drive future analysis and research.

Skills:
Strong knowledge of B2B marketing and sales is essential.
Excellent communication and presentation skills are a key requirement.
Proficient in data analysis, with a passion for uncovering significant patterns and meaningful insights.
A proactive self-starter with a continuous learning mindset, capable of working in a virtual environment.
Exceptional attention to detail, ability to manage multiple datasets and data requests, and flexibility to respond quickly and meticulously.
Ability to manage stakeholders (Director+ level) autonomously and navigate a matrix environment across time zones.
Proficiency in CRM tools (e.g., Salesforce or Microsoft Dynamics) is mandatory.
Experience in data visualisation is required, with Power BI strongly preferred.
Proficiency in SQL, Hive, or Azure Databricks is highly desirable.

Education & Experience:
5+ years of relevant work experience in Data Analytics, Consulting, or Marketing Analytics.
Experience in B2B SaaS marketing and sales analytics is highly preferred.
An MBA is preferred.
If this sounds like you, contact the Aquent team today!

The next steps will be shared with shortlisted candidates. Thank you for taking the time to apply.

Client Description:
A multinational cloud-based software company specialising in a series of products designed to drive creative innovation across multimedia. Used by millions around the world for personal and professional use across all industries.

Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.

About the Company

Aquent is the leading global work solutions company helping guide businesses toward the talent, technology, and services they need to excel. From specialty recruiting and talent experience to creative strategy and project management, we're making the future of work better for everyone. Our brands include Aquent Talent, Aquent Studios, Aquent RoboHead, Aquent Scout, Aquent Sustainability, Aquent Employer of Record, and Aquent Gymnasium. Based in the U.S. with locations in Australia, Canada, France, Germany, Japan, Netherlands... Know more

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