- Company Name
- Soar With Us
- Job Title
- Video Lead
- Job Description
-
**Job Title:** Video Lead
**Role Summary:**
Lead creative direction and execution of high‑production performance advertising videos for paid social platforms (Meta, TikTok). Translate performance data and audience insights into on‑set direction, oversee talent, manage shoot logistics, and ensure final assets drive measurable commercial results.
**Expectations:**
- Deliver end‑to‑end video shoots (treatment, shot list, on‑set direction, post‑production hand‑off) within budget and timeline.
- Produce content that meets performance targets (hook rate, CTR, watch time, ROAS).
- Collaborate closely with Creative Strategists and Producers; present and defend creative decisions to internal and client stakeholders.
- Stay current on Meta and TikTok ad format trends and apply new techniques.
**Key Responsibilities:**
- Direct talent (actors, founders, real customers) across formats: UGC, VSL, testimonial, product, lifestyle, brand film.
- Provide clear framing, movement, and capture guidance to videographers.
- Create detailed shot lists and treatment documents prior to shoot days.
- Log footage, organize metadata, and ensure smooth post‑production handover.
- Track and analyze performance metrics of delivered ads; iterate creative approach based on data.
- Contribute to raising overall production quality and creative standards within the team.
**Required Skills:**
- 3–4+ years directing commercial, branded, or performance video content (agency or D2C preferred).
- Strong understanding of paid‑social creative fundamentals: hooks, pacing, scene variety, CTA placement.
- Proven ability to direct diverse talent on set.
- Excellent on‑set leadership, communication, and stakeholder presentation skills.
- In‑depth knowledge of Meta and TikTok ad formats, styles, and best practices.
- Experience collaborating with a Producer on budgets and timelines.
- Portfolio or showreel of relevant commercial/brand work.
- Familiarity with tracking creative performance metrics (hook rate, CTR, ROAS).
- (Preferred) Ability to operate camera, lighting, and audio equipment; post‑production workflow knowledge for social‑first content.
**Required Education & Certifications:**
- Relevant post‑secondary education in Film Production, Media Arts, Communications, or equivalent practical experience.
- No specific certifications required; industry‑recognised training or coursework in video production is a plus.