BAT

www.bat.com

2 Jobs

45,905 Employees

About the Company

We are BAT, a leading global consumer goods company driven by a clear purpose: to create A Better Tomorrow(tm) by Building a Smokeless World. Founded in 1902, we've grown into a truly international business, operating across six continents with a presence in over 180 markets. Our strategic ambition is to become a predominantly smokeless business by 2035**, helping adult smokers transition to scientifically substantiated, reduced-risk*+ alternatives. With a powerful portfolio of global brands, a future-focused strategy, and around 50,000 talented people worldwide, we are committed to accelerating Tobacco Harm Reduction and making cigarettes a thing of the past. As a leading FTSE company, our operations span three key regions: United States of America Americas & Europe (AME) Asia Pacific, Middle East & Africa (APMEA) Together, we are building A Better Tomorrow(tm). * Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive. **Please refer to the cautionary statement contained in the Annual Report and Form 20-F 2024 on p.447 for additional information regarding BAT's future performance: https://www.bat.com/ar/2024/index.html + Our Vapour product Vuse (including Alto, Solo, Ciro and Vibe), and certain products, including Velo, Grizzly, Kodiak, and Camel Snus, which are sold in the U.S., are subject to FDA regulation and no reduced-risk claims will be made as to these products without agency clearance.

Listed Jobs

Company Name: BAT
Job Title: B2B Development Manager
Job Description: Job title: B2B Development Manager Role Summary: Lead the growth and optimization of a national B2B trade program, driving retailer engagement, digital platform advancement, and integrated trade marketing campaigns to support new product categories and strengthen brand presence. Expectations: Deliver measurable expansion of the B2B program, increase retailer participation and visibility, achieve campaign ROI, provide actionable customer‑voice insights, and maintain alignment with brand and category strategies. Key Responsibilities: - Expand and manage the UK B2B program and digital platform, ensuring alignment with overall brand strategy. - Design and execute integrated trade marketing campaigns that maximize retailer visibility and participation. - Develop the e‑commerce platform for new categories, positioning it as the primary B2B channel. - Own the Customer Voice program; facilitate retailer roundtables to capture and act on feedback. - Represent the organization at trade events, sponsorships, and industry forums to strengthen trade relationships. - Partner cross‑functionally with category, marketing, digital, finance, and field teams to ensure seamless execution and impact. - Analyze retailer and consumer segmentation data, turning insights into actionable trade strategies. - Support and manage field operations, ensuring effective engagement of retailer networks. Required Skills: - Minimum 5 years of FMCG trade marketing or related B2B experience in a global setting. - Proven track record in field force management/support and building strong retailer partnerships. - Strong project management, commercial acumen, and the ability to turn data insights into strategy. - Expertise in retailer and consumer segmentation and trade strategy development. - Demonstrated leadership, stakeholder management, and team‑motivating capabilities. - Creative problem‑solving, innovation orientation, and adaptability to transformation initiatives. - Excellent communication, presentation, and relationship‑building skills. Required Education & Certifications: - Bachelor’s degree in Marketing, Business, or a related discipline (or equivalent experience). - Project management certification (PMP, Prince2, or similar) and/or trade marketing credential is advantageous.

London, United kingdom

On site

05-10-2025

Company Name: BAT
Job Title: Digital Data Analyst Intern H/F/X
Job Description: Job title: Digital Data Analyst Intern Role Summary: Assist in optimizing e‑commerce conversion rates by analyzing digital channel performance, developing forecasting models, and creating automated Power BI dashboards to support data‑driven decision making. Expatantations: * Deliver clean, actionable insights on digital real‑time performance. * Own end‑to‑end data pipelines, from collection to reporting. * Communicate findings to senior stakeholders through concise presentations. * Continuously improve tools and processes to enhance reporting efficiency. Key Responsibilities: * Build and maintain forecasting models for key KPIs (Sales, Traffic). * Design, develop, and automate Power BI dashboards and recurring reports (daily, weekly, monthly). * Implement data collection and reporting automation using Excel Power Query, Python scripts, and SQL (R optional). * Perform digital consumer‑journey and performance analysis for monthly business reviews. * Present insights, recommendations, and project updates to stakeholders; collaborate with digital and brand teams. * Monitor and improve data quality and integrity across all digital touchpoints. Required Skills: * Proficient in Power BI (dashboards, DAX), Excel (Power Query), Python scripting for analysis/automation, and SQL (R optional). * Strong understanding of digital channel strategies, KPIs, attribution models, and conversion metrics. * Excellent analytical, organizational, and task‑management abilities. * Strong communication skills in English (advanced); French is a plus. * Ability to translate complex data into clear, actionable business recommendations. Required Education & Certifications: * Current enrollment in a Bac+4/Bac+5 program (Business School or Engineering School). * No additional certifications required.