Ariad

About the Company

Exceptional digital experiences lie ahead, but success demands adaptability and excellence. Ariad guides you through this ever-changing landscape, ensuring you navigate without getting lost. We know the key: the people who make it happen. By connecting and empowering these individuals through our community, we take bigger steps forward together.

Ariad provides customized talent solutions for Europe's leading companies like BNP Paribas Fortis, Carrefour, Orange or L'Oreal, and digital experts, with over 150 active consultants in Belgium and The Netherlands. Our triple-A approach forms the foundation: we assess your unique needs, assemble the perfect teams, and amplify results, ensuring long-term success.

We excel in talent management, staffing, skilling, engagement, and more. Combining a people-centric mindset with deep digital experience expertise, we compose the most optimal workforce. This empowers companies, individuals, and teams to conquer evolving challenges and achieve exceptional, memorable outcomes.

Ready to engage?

Listed Jobs

Company Name

Ariad

Job Title

Digital Media Expert

Job Description

About our role
Our client is a leading name in the Belgian retail industry, committed to delivering exceptional shopping experiences. They are seeking a passionate and results-driven Digital Media Expert to lead their digital media strategy and ensure optimal execution of campaigns. In this role, you’ll manage substantial digital budgets, optimise paid media investments, and collaborate with diverse teams and a marketing agency to enhance brand engagement, online traffic, and sales.
This is an exciting opportunity to contribute to the growth and digital innovation of one of Belgium’s most prominent retail brands. If you are a creative strategist with a knack for data-driven decisions and team collaboration, this role is for you!

What you will be doing
Digital Media Strategy: Implement and optimise the digital media strategy to drive brand differentiation and meet predefined KPIs.
Define and integrate strategic visions into media briefings.
Use digital channels like YouTube, Instagram, and Facebook to enhance brand awareness.
Develop an omnichannel approach tailored to objectives and audiences.
Digital Channel Planning: Develop and execute digital campaigns in collaboration with agencies and stakeholders.
Create and manage campaigns across platforms like Meta, Google Ads, and DV360.
Align campaigns with broader marketing goals, ensuring consistency across all channels.
Monitor metrics and provide actionable insights for ongoing optimisation.
Digital Expertise: Stay updated on the latest trends and innovations in digital media to enhance campaign effectiveness.
Benchmark against industry standards and attend relevant seminars/events.
Ensure the application of cutting-edge tools and methodologies in campaigns.
Measurement & Reporting: Analyse and report on campaign performance to refine strategies.
Utilise tools like Adobe Analytics to evaluate ROAS and overall impact.
Share findings with stakeholders and implement data-driven optimisations.
Budget Management: Oversee and optimise a digital budget of €6-7 million, ensuring cost efficiency.
Stakeholder Collaboration: Foster relationships with internal teams and external agencies to align on objectives and deliver exceptional outcomes.

What you bring
Bachelor’s degree or higher.
At least 2 years of experience in digital media or advertising roles; retail experience is a plus.
Strong leadership, strategic thinking, and analytical skills.
Proficiency in managing campaigns on platforms such as Meta, Google Ads, and DV360.
Excellent storytelling, customer focus, and collaboration abilities.

The offer
Contractor collaboration: 6 months.
Work for a renowned retail leader with a substantial market impact.
Hybrid working model.
Be part of a dynamic, supportive team driving innovation in retail marketing.

Brussels, Belgium

Hybrid

16-12-2024