- Company Name
- The Football Association
- Job Title
- Social Media Manager - Fixed-Term Contact
- Job Description
-
**Job Title**
Social Media Manager – Fixed-Term
**Role Summary**
Deliver day‑to‑day management of national team social media channels, executing the content strategy, creating and publishing responsive content across Facebook, Instagram, Threads, TikTok, X, and WhatsApp, and ensuring community engagement and platform hygiene.
**Expactations**
* Fixed‑term contract until August 2026
* Ability to work 2+ days onsite during key periods, with remote work elsewhere
* Deliver high‑quality, platform‑optimised content on a tight schedule, covering pre‑match, live, and post‑match coverage
* Collaborate across brand, communications, design, and video teams to maintain a unified narrative
* Provide data‑driven insights and protection for athletes’ online presence
**Key Responsibilities**
- Execute content strategy for senior and development national teams
- Plan and publish planned and live reactive content
- Develop editorial calendars and deliver match‑day, training, tournament, and milestone coverage
- Use Photoshop, Azzuu, Slate, and video tools to optimise assets for each platform
- Manage community engagement: respond to comments, share user content, maintain account hygiene
- Capture live mobile content at media days, commercial windows, and player interviews
- Collaborate with internal and external partners to commission and publish bespoke content
- Monitor performance, provide analytics, and iterate based on insights
- Provide social protection for players and secure compliance with policies
- Contribute to ideation, creative briefings, and campaign execution
**Required Skills**
- Proven experience managing high‑profile social media accounts in a sporting context
- Fluency in vertical short‑form video, graphics, photography, live, and carousel formats
- Strong editorial sense for social‑first content across platforms
- Proficient with Photoshop, image/video tools, and social analytics dashboards
- Data‑driven mindset: use insights to shape strategy and campaign performance
- Excellent writing, editing, subtitling, and technical production skills
- Ability to multi‑task, thrive under pressure, and adapt to shifting priorities
- Strong communication, collaboration, and problem‑solving abilities
- Awareness of football audience behaviour, commercial context, and trend identification
**Required Education & Certifications**
- Minimum bachelor’s degree in Communications, Marketing, Digital Media, or related field
- Valid DBS Checking (or equivalent background screening) required
- Certifications in social media strategy, analytics, or content production are a plus