- Company Name
- Critical Mass
- Job Title
- Director of SEO
- Job Description
-
**Job Title**
Director of SEO
**Role Summary**
Strategic leader responsible for designing, launching, and optimizing holistic SEO strategies for a portfolio of global brands. Drives measurable performance, mentors a high‑performing SEO team, and serves as the agency’s authority on search innovation, integrating AI, GEO, and social search into integrated paid/organic programs.
**Expectations**
- Contract role until Mar 30 2026, with performance metrics tied to revenue impact, traffic growth, and client satisfaction.
- Lead expansion of agency search services, develop scalable processes, and grow a team of SEO specialists.
- Deliver data‑driven insights that translate SEO performance into business outcomes.
**Key Responsibilities**
1. Develop and execute comprehensive search roadmaps for diverse clients.
2. Hire, manage, and grow a team of SEO strategists; provide coaching and performance reviews.
3. Serve on account leadership teams, shaping strategy and recommending innovative tactics.
4. Leverage search analytics to understand user intent, guide content strategy, and uncover business opportunities.
5. Pitch and implement new search projects and service offerings (AI Search Optimization, GEO strategies, visual/voice search).
6. Define success metrics; translate SEO results into clear business metrics.
7. Collaborate with UX, content, technical dev, and paid media teams to embed SEO best practices.
8. Produce visually compelling client reports and executive dashboards.
9. Conduct regular SEO audits, competitive analyses, and share findings with stakeholders.
10. Advise on technical website architecture, JavaScript SEO, accessibility, structured data, URL structure, meta, internal linking, and site maps.
11. Optimize social search across platforms (YouTube, TikTok, etc.) to enhance brand visibility.
12. Integrate paid and organic strategies to reduce costs while maximizing key KPIs.
13. Stay current on industry trends (AI, ML, ML‑driven automation, visual/voice search) and recommend opportunities.
**Required Skills**
- 8‑10+ years of SEO experience; 3+ years leading high‑performing teams.
- Proven track record of driving measurable traffic, rankings, and revenue impact.
- In‑depth knowledge of search engine algorithms, ranking signals, and technical SEO.
- Expertise in e‑commerce/retail SEO (product/category pages).
- Experience with global, multi‑regional, multi‑language SEO strategies.
- AI and GEO search optimization experience (ChatGPT, Perplexity, Gemini, etc.).
- Proficiency with SEO/SEM tools: SEMrush, BrightEdge, Ahrefs, Screaming Frog, etc.
- Advanced analytics/visualization tools: Google Analytics, Google Data Studio, Adobe Analytics, Tableau.
- Strong Excel (pivot tables, VLOOKUP, large data sets).
- Excellent written/written communication, presentation, and data storytelling capabilities.
- Strong project management, organizational, and multitasking skills.
- Ability to define and document internal processes and best practices.
**Required Education & Certifications**
- Bachelor’s degree in Marketing, Business, Computer Science, or related field (or equivalent professional experience).
- Industry certifications preferred: Google Analytics Certified, SEMrush SEO Toolkit, BrightEdge Certification, or similar.