- Company Name
- BlueOptima
- Job Title
- B2B SaaS Product Marketing Manager
- Job Description
-
**Job Title**
B2B SaaS Product Marketing Manager
**Role Summary**
Lead end‑to‑end product marketing for a SaaS enterprise software platform, driving user acquisition, product adoption, and retention. Collaborate with product, sales, revenue ops, and customer success to develop positioning, messaging, and go‑to‑market plans that generate revenue growth and enhance engagement.
**Expectations**
- 4+ years of SaaS B2B marketing experience, preferably in enterprise software.
- Proven track record of launching products/features and executing growth‑focused campaigns.
- Strong analytical mindset; use data to inform decisions and report on KPI performance.
- Demonstrated ability to build cross‑functional relationships and coordinate large initiatives.
**Key Responsibilities**
- Craft and iterate product positioning, value propositions, and core messaging for target accounts.
- Design and execute go‑to‑market strategies, including launch plans, campaign calendars, and sales enablement materials.
- Produce marketing collateral (brochures, datasheets, presentations, website copy, battlecards, FAQs, case studies, blogs, whitepapers, webinars).
- Partner with customer success to capture feedback, success stories, and upsell opportunities.
- Define, track, and report on KPIs such as campaign ROI, product adoption rates, usage metrics, and customer retention.
- Contribute insights to brand strategy and ongoing marketing initiatives.
**Required Skills**
- Copywriting and content creation for complex technical products.
- End‑to‑end campaign management (planning through measurement).
- Sales enablement: creation of tools and materials to support sales teams.
- Data analysis, reporting, and performance measurement.
- Stakeholder management and cross‑functional collaboration.
- Proficiency in marketing automation, CRM, and analytics tools (e.g., HubSpot, Marketo, Salesforce, Mixpanel).
**Required Education & Certifications**
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Relevant certifications (e.g., HubSpot Inbound, Salesforce Certified Marketing Cloud) are a plus but not mandatory.
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