Affinity.co

1 Job

320 Employees

About the Company

Affinity is a relationship intelligence platform that empowers dealmakers in relationship-driven industries to find and win better deals, faster. With industry-leading automated relationship intelligence insights and technology, Affinity enables leaders to drive deals, free dealmakers from manual data entry, and ensure their teams can take action with confidence, knowing the context and history of every relationship.

The Affinity platform is used by over 3,000 relationship-driven organizations worldwide. Founded in 2014, Affinity is headquartered in San Francisco and backed by leading investors, including Menlo Ventures, Advance Venture Partners, 8VC, and MassMutual Ventures.

Listed Jobs

Company Name: Affinity.co
Job Title: Product Marketing Specialist
Job Description: Job title: Product Marketing Specialist Role Summary: Lead product marketing initiatives for a SaaS relationship‑intelligence platform, crafting messaging, positioning, and launch strategies to drive revenue and adoption amongst enterprise buyers. Expactations: Deliver data‑driven, high‑impact marketing collateral and messaging that differentiates the platform; collaborate cross‑functionally with sales, product, customer success, and engineering; coordinate rapid execution in a fast‑moving environment with minimal supervision; track and analyze market trends to inform strategy. Key Responsibilities: - Develop and refine product positioning, enterprise buyer personas, and value propositions. - Create comprehensive collateral: website pages, blogs, white papers, webinars, videos, decks, datasheets. - Design campaign messaging and content for ongoing marketing initiatives. - Support sales and support teams with enablement materials and product insights. - Produce customer case studies, webinars, and win/loss analysis to showcase proof points. - Conduct competitive intelligence, market trend analysis, and positioning research. - Partner with product, engineering, and field marketing to align roadmap communication. - Coordinate cross‑team collaborations for GTM strategies, product launch execution, and industry event messaging. Required Skills: - 2+ years in SaaS product marketing. - Experience working with product, sales, marketing, engineering, and customer success. - Strong written and verbal communication; ability to translate technical concepts into simple messaging. - Data‑driven decision making; proficiency in measuring and analyzing results. - Self‑directed, proactive, and able to deliver independently in fast‑paced settings. - Excellent analytical skills for competitive research and market trend analysis. Required Education & Certifications: - Bachelor’s degree in Marketing, Business, Communications, or related field (preferred). - No mandatory certifications required.