AFM - Association Française du Marketing

About the Company

L'afm regroupe les professionnels du marketing, qu'ils soient enseignants, chercheurs, consultants ou responsables marketing exerçant au sein d’entreprises, de sociétés d’étude ou d’autres types d'organisations. Elle rassemble aujourd'hui une communauté d'environ 600 adhérents individuels et institutionnels (entreprises et établissements d'enseignement supérieur). Les membres de l'afm se retrouvent régulièrement dans le cadre des journées thématiques, des journées entreprises, des clubs afm, des ateliers de recherche appliquée ou des ateliers d’approfondissement. La volonté commune des membres de l'afm est de partager leur expérience académique ou managériale au travers de ces divers événements. L’afm est donc un espace essentiel pour maintenir le lien entre les académiques francophones. L’afm est également un moyen indispensable pour publier auprès de la communauté francophone internationale, à travers les différents supports gérés par l’association (actes du congrès, Recherche et Applications en Marketing, Décision Marketing). En favorisant la diffusion des dernières évolutions de la recherche scientifique en marketing, l’afm est un laboratoire d’idées ainsi qu’une source d’inspiration pour tous les professionnels du marketing, qu’ils soient managers, chercheurs ou enseignants. L'afm s'est dotée d'une dimension internationale en s'appuyant sur des correspondants étrangers. Elle rassemble aujourd'hui des membres de nationalités très diverses et entretient des relations régulières avec des organisations européennes ou internationales similaires. L’afm est partenaire de plusieurs associations académiques (EMAC, AMS) et professionnelles (ESOMAR, IREP).

Listed Jobs

Company Name

AFM - Association Française du Marketing

Job Title

Marketing Assistant – Global Brand & NPD

Job Description

Job title: Marketing Assistant – Global Brand & NPD Role Summary: Provide administrative and operational support to the Global Brand & NPD team, facilitating initiatives that drive product innovation from concept to launch, including development, campaign, and activation phases. Expactations: Deliver support for operational tasks across innovation projects such as purchase order creation, sample coordination, and briefing for new NPD and creative initiatives. Conduct competitor research, analysis, and reporting. Own and manage operational and commercial NPD projects related to packaging updates and sales. Create presentations and coordinate large internal sell‑in meetings, handling event organization and sample logistics. Support marketing campaigns by coordinating product samples, attending shoots, and overseeing asset development. Key Responsibilities: • Assist with PO preparation and sample coordination for NPD projects • Support briefing of new NPD and creative projects • Perform competitor research, analysis, and reporting • Own and manage operational/commercial NPD initiatives (e.g., packaging updates, sales) • Develop presentations and coordinate internal sell‑in events (logistics, sample management) • Coordinate campaign logistics: sample distribution, shoot attendance, asset development oversight • Collaborate with Junior Brand Managers and cross‑functional teams Required Skills: • Highly organized with strong time‑management • Analytical mindset with quantitative‑research capabilities • Excellent written and verbal communication and presentation skills • Detail‑oriented with a proactive, “can‑do” attitude • Ability to work collaboratively in a fast‑paced environment Required Education & Certifications: • Bachelor’s degree or equivalent; prior administrative or marketing office experience preferred; passion for fragrance, luxury, or beauty industry; no specific certifications required.

London, United kingdom

On site

Senior

17-09-2025

Company Name

AFM - Association Française du Marketing

Job Title

Junior Brand Manager

Job Description

**Job Title:** Junior Brand Manager **Role Summary:** Supporting senior management in developing and executing brand strategies, managing new product development (NPD) projects, and directing global marketing campaigns to drive consumer engagement and competitive relevance. **Expectations:** Manage end-to-end NPD projects using structured processes, deliver data-driven insights to inform category strategy, and coordinate cross-functional teams to ensure brand consistency and commercial success. **Key Responsibilities:** - Develop actionable consumer and market insights to inform brand strategy. - Lead NPD projects through concept to launch, coordinating with PM, finance, sourcing, design, and creative teams. - Oversee bi-annual sell-in presentations and collaborate on category strategy. - Brief and execute global campaigns aligned with brand identity and consumer insights. - Coordinate campaign launches, toolkits, and activation plans across channels. - Conduct post-launch performance analysis to refine future campaigns. - Support ad-hoc administrative tasks (e.g., sample orders, POs, insights studies). **Required Skills:** - Strong analytical and presentation skills. - Proficiency in Microsoft Office (Word, Excel, PowerPoint). - Demonstrated creativity and initiative in problem-solving. - Flexibility to adapt in fast-paced, multi-channel environments. - Clear understanding of consumer behavior and brand alignment. **Required Education & Certifications:** - Bachelor’s degree or equivalent in a relevant field. - Minimum 1 year in health/beauty or brand-driven industry; 6 months in head-office product development. - Global business experience preferred.

London, United kingdom

On site

Junior

17-09-2025