- Company Name
- Ripple
- Job Title
- Director, Salesforce Architecture & GTM Systems
- Job Description
-
**Job Title**
Director, Salesforce Architecture & GTM Systems
**Role Summary**
Senior technical leader responsible for the strategy, design, and implementation of the GTM technology stack centered on Salesforce. Owns the architecture, roadmap, and operational excellence of Salesforce, while mentoring a small cross‑functional team and ensuring alignment with revenue‑generating processes across Sales, Marketing, Customer Success, and Operations.
**Expectations**
- Deliver strategic direction and scalable solutions that enhance revenue, customer interaction, and data quality.
- Lead, coach, and grow a modest team of Salesforce Developers, Admins, and Business Analysts.
- Translate complex business needs into robust, well‑documented technical solutions that comply with governance, security, and privacy standards.
**Key Responsibilities**
1. Define and execute GTM systems strategy, aligning Salesforce configuration and integrations with revenue cycles.
2. Architect, build, and iterate scalable Salesforce solutions (Sales Cloud, Service Cloud, Lightning, Apex, Visualforce).
3. Develop and maintain a long‑term GTM systems roadmap, prioritizing initiatives in partnership with business stakeholders.
4. Translate business requirements into technical specifications and lead implementation.
5. Coordinate Salesforce data architecture (modeling, deduplication, governance, compliance).
6. Establish development, configuration, and administration guidelines and enforce standards.
7. Optimize end‑to‑end processes: lead and opportunity management, forecasting, quoting, onboarding, renewals, support workflows.
8. Evaluate, recommend, and implement new technologies to enhance the GTM stack (e.g., marketing automation, CTPs, sales engagement tools).
9. Stay current on Salesforce releases and new features; mentor teams on adoption.
**Required Skills**
- 10+ years of experience architecting, developing, or leading Salesforce implementations.
- Deep expertise in Sales Cloud, Service Cloud, data modeling, declarative automation, Apex, Visualforce, Lightning Components.
- Proven ability to translate GTM process requirements into technical solutions.
- Hands‑on experience with integrations to marketing automation (Pardot, Marketo, HubSpot) and customer data platforms.
- Strong communication, collaboration, and influencing skills across functions, with the ability to lead without formal authority.
- Familiarity with Agile, Scrum, Kanban project management methodologies.
- Advantageous knowledge of revenue intelligence, conversational intelligence, and sales engagement tools (Gong, Outreach, Salesloft).
- Salesforce certifications strongly preferred.
**Required Education & Certifications**
- Bachelor’s degree or higher in Computer Science, Information Technology, Business Administration, or related field (global neutral).
- Salesforce certifications, such as Platform App Builder, Administrator, Advanced Administrator, Sales Cloud Consultant, Service Cloud Consultant, or equivalent.
San francisco, United states
Hybrid
Senior
12-11-2025