- Company Name
- E.L.F. BEAUTY
- Job Title
- Sr. Manager, PR, International
- Job Description
-
**Job Title:** Senior Manager, PR (International)
**Role Summary:**
Leads the development and execution of the UK and EMEA public relations strategy for a fast‑growing beauty brand. Drives earned media, influencer, and crisis communications to enhance brand reputation, awareness, and consumer advocacy across cosmetics and skincare lines.
**Expactations:**
- Deliver measurable earned media value and influencer impact that supports product launches and brand objectives.
- Serve as a strategic advisor to senior leadership on reputation and messaging.
- Align PR initiatives with global communications, social, and brand teams for consistent storytelling.
- Maintain strong, proactive relationships with UK media, influencers, and agency partners.
**Key Responsibilities:**
- Create and implement the UK PR and communications plan aligned with brand, product, and corporate goals.
- Advise senior leadership on crisis management and strategic messaging.
- Build and sustain relationships with top beauty, lifestyle, and business media, as well as key opinion leaders and creators.
- Design, launch, and manage influencer and ambassador programs, including talent selection, contracts, content creation, and performance tracking.
- Lead PR strategy for major product launches, hero campaigns, and brand moments; collaborate with Creative and Social teams on cross‑channel narratives.
- Manage external agency partners to ensure high‑quality execution.
- Track, analyze, and report on PR and influencer campaign results; provide insights, trend analysis, and recommendations to leadership.
- Conduct competitor and category analyses to keep the brand at the forefront of industry conversations.
**Required Skills:**
- 7+ years in PR, communications, or brand marketing, preferably within beauty, fashion, or lifestyle sectors.
- Proven success managing high‑profile brand communications and influencer activations in the UK market.
- Established network of UK media and influencer contacts.
- Strong strategic thinking with ability to blend creative storytelling and data‑driven decision‑making.
- Excellent written and verbal communication, stakeholder management, and leadership abilities.
- Proactive, collaborative, and adaptable in fast‑paced, high‑growth environments.
**Required Education & Certifications:**
- Bachelor’s degree in Public Relations, Marketing, Communications, Journalism, or related field.
- Relevant professional certifications (e.g., APR, CIM) are a plus but not required.