- Company Name
- Retirement Villages Group Ltd
- Job Title
- Marketing Manager
- Job Description
-
Job Title: Marketing Manager
Role Summary:
Strategic lead for the full marketing lifecycle of new retirement living developments, from concept to operation, delivering brand positioning, demand generation, and commercial outcomes across multiple project stages.
Expectations:
- Drive a data‑driven marketing strategy that aligns with sales, finance, and development goals.
- Demonstrate budget stewardship and ROI analysis to achieve measurable growth in enquiries and occupancy.
- Manage cross‑functional stakeholder relationships and external agency partners effectively.
Key Responsibilities:
- Lead end‑to‑end marketing for a portfolio of developments at pre‑build, build, pre‑launch, opening, and operational phases.
- Direct early‑stage brand and visual assets, including CGI, hoardings, site signage, and marketing suites.
- Own content creation, website updates, collateral, and digital assets.
- Brief, manage, and evaluate creative, digital, and media agencies for consistent, high‑quality output.
- Oversee paid media campaigns and HubSpot marketing automation to nurture leads and optimise conversion.
- Collaborate with Sales on phasing, launch events, early‑reservation strategies, and ongoing enquiry generation.
- Coordinate with Finance, Development, and Operations to ensure campaigns are budget‑aligned and results‑driven.
- Sustain marketing activities for open developments, maintaining enquiry flow and occupancy performance.
- Report campaign performance, market trends, and strategic recommendations to senior leadership.
- Maintain structured short‑, medium‑, and long‑term marketing plans to ensure proactive delivery.
Required Skills:
- 5+ years in property, retirement living, or residential marketing with proven full‑cycle experience.
- Strong strategic planning and project management abilities.
- Expertise in content, campaign, and digital asset management across channels.
- Proficient stakeholder management, leading internal teams and external agencies.
- Commercial acumen with budgeting, ROI analysis, and performance measurement skills.
- Proactive, solution‑oriented, and able to manage competing priorities.
- Experienced with HubSpot or equivalent CRM/marketing automation platforms.
Required Education & Certifications:
- Bachelor’s degree in Marketing, Business, Communications, or related discipline.
- HubSpot Marketing or Sales Certification (preferred).
- Additional certifications in Project Management, Google Analytics, or Adobe Creative Suite are a plus.