- Company Name
- Dexian
- Job Title
- IT Director - Marketing Technology
- Job Description
-
**Job Title**: IT Director - Marketing Technology
**Role Summary**: Leads development and implementation of enterprise-class Marketing Technology solutions, aligning with business strategy and enterprise architecture. Oversees cross-functional teams, vendor relationships, and program governance to drive customer engagement and personalization.
**Expectations**: Develop and execute Marketing IT roadmap aligned with business goals; lead complex, cross-functional MarTech programs (CRM/CDP, Loyalty, Snowflake, AI/GenAI); manage vendor/solution integrator partnerships; balance agile delivery with enterprise program rigor; ensure data quality, compliance, and privacy.
**Key Responsibilities**:
- Lead Marketing IT delivery team and drive solutions for CRM/CDP, Loyalty, ESP, Customer Portal/Mobile, and Consent Management.
- Define and own MarTech roadmap, aligning with digital strategy and business priorities.
- Partner with Marketing, Customer Experience, Data & Analytics, and IT teams for seamless implementation.
- Govern program execution, metrics, and reporting; ensure on-time, on-budget project delivery.
- Oversee solution design and integration into enterprise data/identity ecosystems.
- Evaluate and adopt emerging technologies (e.g., AI/GenAI) for marketing use cases.
- Manage vendor lifecycle (RFP, contracts, performance reviews) and risk mitigation.
- Maintain compliance with security, privacy, and regulatory standards.
**Required Skills**:
- Strategic leadership and hands-on program delivery expertise.
- Stakeholder management and executive communication.
- Financial acumen (budget forecasting, ROI measurement).
- Deep understanding of MarTech architecture (APIs, data flows, integration).
- Expertise in data privacy (GDPR/CCPA) and compliance practices.
- Team leadership across onshore/offshore and internal/external resources.
**Required Education & Certifications**:
- Bachelor’s degree in Computer Science, Information Systems, or Engineering (Master’s preferred).
- 12+ years IT leadership experience; 5+ years Marketing Technology/Retail IT.
- Proven success in large-scale MarTech implementations and vendor management.
- Familiarity with platforms: Salesforce, Snowflake, Adobe, OneTrust (similar ecosystems).
- Preferred certifications: PMP, SAFe/Agile Program Management, Marketing Cloud/CDP, Cloud (Azure/Snowflake), Privacy certifications.