- Company Name
- SurveyMonkey
- Job Title
- Senior Email Operations Analyst
- Job Description
-
**Job Title**
Senior Email Operations Analyst
**Role Summary**
Lead the design, execution, and optimization of lifecycle email programs across enterprise ESPs such as HubSpot and Iterable. Own end‑to‑end email platform operations, data integrity, deliverability, and compliance while collaborating cross‑functionally to ensure reliable, large‑scale marketing automation that supports acquisition, retention, expansion, and churn strategies.
**Expectations**
* Manage complex, multi‑step email automations with precision.
* Maintain operational excellence in platform uptime, data quality, and QA.
* Ensure compliance with CAN‑SPAM, GDPR, and internal consent frameworks.
* Deliver measurable improvements in deliverability, sender reputation, and inbox placement.
* Partner with Business Systems, Data, Analytics, and product teams to align email strategy with business goals.
**Key Responsibilities**
1. **Lifecycle Email Execution & Automation** – Configure, launch, and monitor event‑based, dynamic, and suppression‑heavy workflows for acquisition, activation, engagement, retention, expansion, and churn.
2. **Email Platform & Systems Ownership** – Administer day‑to‑day ESP operations (workflow setup, deployment, QA, troubleshooting, optimization), ensuring consistent performance across all environments.
3. **Data, Integrations & Governance** – Define data requirements, validate flows from Snowflake or similar warehouses, customer data platforms, and internal systems; enforce segregation, preference, and consent rules.
4. **Deliverability & Compliance** – Track sender reputation, inbox placement, and bounce rates; proactively resolve issues and coordinate with legal and marketing teams to maintain compliance.
5. **Cross‑Functional Collaboration** – Work with lifecycle, analytics, engineering, and product stakeholders to plan, schedule, and coordinate multi‑initiative email programs, managing dependencies and timelines.
**Required Skills**
* 2+ years of hands‑on email operations in an enterprise ESP environment (Iterable, HubSpot, Braze, Salesforce Marketing Cloud or equivalent).
* Advanced proficiency in SQL (queries, data validation, troubleshooting) and experience with Snowflake or similar data warehouses.
* Deep knowledge of customer data platforms and event‑driven architecture.
* Expertise in segmentation logic, suppression frameworks, and consent/opt‑in management.
* Strong QA, documentation, and process‑management discipline.
* Excellent communication, ownership mindset, and ability to manage multiple stakeholders in a fast‑paced setting.
**Required Education & Certifications**
* Bachelor’s degree in Marketing, Computer Science, Information Systems, or related field (preferred).
* Relevant certifications (e.g., HubSpot Email Marketing, Salesforce Marketing Cloud, Iterable, or email deliverability credentials) are a plus.