Stella McCartney

About the Company

Stella McCartney is a luxury lifestyle brand that was launched under the designer's name in 2001. It emboldens confident femininity with elevated yet effortless, conscious fashion. The brand is committed to being an ethical and modern company, believing it is responsible for the resources it uses and the impact it has on the environment. It is therefore constantly innovating new ways to become more sustainable, from designing to store practices and product manufacturing. As a lifelong vegetarian, Stella McCartney never uses any leather, feathers, fur or skins in any products for both ethical and environmental reasons - pioneering a movement for the use of alternative materials. Supporting regenerative agriculture and circularity, the brand is embracing new business models that will transform how clothes are sourced, produced, sold, shared, repaired and reused, promoting long-lasting products with extended use to reduce environmental impact. Today, Stella McCartney spans women's ready to wear, unisex capsules, kids' clothing, accessories, swimwear, lingerie, a performance wear collaboration with adidas, STELLA skincare and more - with 48 directly owned stores and 21 franchise stores across New York City, London, Paris, Milan, Tokyo, Shanghai and Beijing. Our collections are now sold in 77 nations through 863 specialty shops and department stores, and ship to 100 countries via online.

Listed Jobs

Company Name

Stella McCartney

Job Title

CRM Manager

Job Description

**Job Title:** CRM Manager **Role Summary:** Lead development and execution of CRM strategies, leveraging data-driven marketing and digital channels to drive customer acquisition, retention, loyalty, and business KPIs. **Expectations:** - Build a 3-year CRM roadmap prioritizing digital channels. - Own and optimize CRM lifecycle strategies for customer engagement and conversion. - Deliver personalized marketing programs via multi-channel communication to strengthen loyalty. - Develop data-driven customer journeys aligned with brand personas. - Implement 1-2-1 clienteling strategies for high-value clients. - Execute email marketing, segmentation, and A/B testing to enhance engagement. - Collaborate cross-functionally with merchandising, retail, IS&T, and marketing teams. **Key Responsibilities:** - Design and execute CRM campaigns, workflows, and lifecycle strategies. - Analyze and segment customer data to optimize targeting and performance. - Develop data capture initiatives to enrich brand insights. - Manage email marketing BAU (segmentation, optimization, execution). - Report on CRM system health, campaign performance, and KPI alignment. **Required Skills:** - Expertise in CRM/email marketing with hands-on experience in Salesforce, Klaviyo. - Strong data analysis skills (SQL, HTML, Google Analytics). - Proven experience in e-commerce (retail/fashion/beauty/luxury sectors). - Proficiency in customer database segmentation and A/B testing. - Cross-functional collaboration and project management capabilities. - Creative problem-solving and process-driven approach. **Required Education & Certifications:** - Bachelor’s Degree in Business, Marketing, or related field. - Familiarity with CRM system implementation (e.g., Salesforce).

London, United kingdom

On site

05-10-2025