- Company Name
- Macy's
- Job Title
- Senior Manager Lifecycle Marketing
- Job Description
-
Job title: Senior Manager Lifecycle Marketing
Role Summary:
Lead the end-to-end lifecycle marketing strategy across all omnichannel touchpoints to drive customer engagement, loyalty, and incremental revenue. Partner with analytics, product, and MarTech teams to design, execute, and optimize personalized communications for acquisition, activation, engagement, retention, and reactivation.
Expectations:
- Deliver measurable impact on customer metrics (activation rates, retention, LTV) and business outcomes (incremental sales, ROI).
- Influence senior leadership and shape enterprise marketing roadmap.
- Build a high‑performing lifecycle team and foster a culture of experimentation and continuous improvement.
Key Responsibilities:
- Develop and oversee portfolio of lifecycle programs for email, app, web, direct mail, and in‑store.
- Own the long‑term vision and quarterly roadmap, identify gaps, and prioritize initiatives for maximum impact.
- Partner with analytics and data science to create and evolve segmentation, personalization, and timing strategies.
- Champion agile test‑and‑learn campaigns; define hypotheses, run experiments, and iterate based on action‑able insights.
- Set clear success metrics, build forecasting and incrementality frameworks, and deliver performance reports to stakeholders.
- Collaborate cross‑functionally with CRM, Loyalty, Brand Marketing, Product, and Technology to align go‑to‑market and customer experience.
- Coach, develop, and manage the lifecycle and personalization team.
- Stay current on industry trends, emerging technologies, and best practices in lifecycle and loyalty marketing.
Required Skills:
- Proven experience designing and scaling multi‑channel lifecycle programs with measurable business outcomes.
- Deep knowledge of customer segmentation, personalization frameworks, and experiment‑driven optimization.
- Strong analytical acumen: data interpretation, forecasting, ROI modeling.
- Excellent communication and presentation skills; ability to influence senior leadership.
- Successful record of cross‑functional collaboration with analytics, creative, product, and tech teams.
- Proven people‑management experience building and leading high‑performing teams.
- Familiarity with enterprise CRM/MarTech platforms such as Adobe Journey Optimizer, Salesforce Marketing Cloud, or equivalent.
Required Education & Certifications:
- Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).
- 8–10+ years of relevant experience in lifecycle marketing, personalization, CRM, or loyalty strategy.
- Preferred certifications in CRM or MarTech (e.g., Salesforce Certified Marketing Cloud Specialist, Adobe Certified Expert).