Diageo

4 Jobs

32,238 Employees

About the Company

Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry.

With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future.

To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet.

Listed Jobs

Company Name: Diageo
Job Title: Senior Brand Manager – Shopper (Baileys)
Job Description: **Job Title**: Shopper Marketing Manager – Baileys, Alcohol Free & Pimm’s **Role Summary**: Lead shopper marketing strategy and execution across Baileys, Alcohol Free & Pimm’s portfolios to drive brand growth, consumer engagement, and commercial outcomes. Develop and deploy programs to enhance retail/On Trade brand visibility and stakeholder alignment. **Expectations**: - Project-manage shopper programs, including innovation launches. - Ensure brand teams have tools/programmes aligned with commercial goals. - Design mechanics to expand Baileys consumption in On Trade via stakeholder collaboration. - Partner with Customer Marketing to deliver scalable toolkits and measure impact. - Create tailored programs for strategic customers aligned with commercial teams’ needs. - Advocate for customer needs in strategic planning (e.g., Marketing Business Plan). - Translate brand initiatives into actionable trade execution plans with cross-functional teams. **Key Responsibilities**: 1. Drive shopper marketing programs for assigned brands, ensuring alignment with commercial plans. 2. Build and deliver tools, campaigns, and touchpoints for retail/On Trade engagement. 3. Collaborate with Customer Marketing to optimize toolkits and execution. 4. Develop custom solutions for strategic retail partners to meet commercial goals. 5. Monitor and evolve shopper strategies based on performance data and stakeholder feedback. **Required Skills**: - Shoper marketing strategy development and execution. - Cross-functional project management (agencies, internal teams). - Retail/On Trade stakeholder engagement for brand growth. - Commercial acumen to align marketing with business objectives. - Data-driven decision-making for program optimization. - Program management and timeline prioritization. **Required Education & Certifications**: - Bachelor’s degree in marketing, business, or related field. - Proven experience in shopper/marketing strategy, ideally in FMCG/Alcohol. - Demonstrated success in program delivery and commercial performance. - Certification in marketing/project management preferred (not specified).

London, United kingdom

On site

Senior

10-11-2025

Company Name: Diageo
Job Title: Shopper Marketing Manager – Baileys
Job Description: **Job Title** Shopper Marketing Manager – Baileys, Alcohol Free & Pimm’s **Role Summary** Execute and optimize shopper marketing strategies across the Baileys, Alcohol Free, and Pimm’s brands. Lead end‑to‑end shopper programs, drive category growth, and integrate the House of 0.0% shopper strategy into retail execution. **Expectations** - Deliver measurable retail impact for each brand within a 6‑month contract. - Act as the primary shopper marketing focus for Alcohol Free & Pimm’s, supporting Baileys initiatives. - Collaborate closely with customer, commercial, and marketing teams to translate shopper insights into action. **Key Responsibilities** - Project‑manage shopper campaigns across all three brands, ensuring alignment with brand strategy and budgeting. - Own optimisation of the House of 0.0% shopper strategy, influencing customer trade plans and execution. - Provide tools, data analysis and shopper activation ideas to support commercial teams, especially for summer launches and high‑growth periods. - Monitor and report on campaign performance, deriving insights to refine future programmes. - Maintain strong relationships with cross‑functional stakeholders (trade, retail partners, creative agencies). **Required Skills** - Proven experience in shopper marketing within consumer packaged goods. - Strong project management and stakeholder communication skills. - Expertise in in‑store activation, digital shopper tactics, and trade marketing. - Analytical proficiency (MDS, Nielsen, or equivalent data platforms). - Commercial awareness and ability to deliver ROI on budgets. - Flexibility to manage multiple brand portfolios and adapt to changing market dynamics. **Required Education & Certifications** - Bachelor’s degree in Marketing, Business, Finance, or a related field. - Professional certifications in marketing, project management, or shopper analytics preferred (e.g., CPM, PMP, or Nielsen certifications).

London, United kingdom

On site

02-12-2025

Company Name: Diageo
Job Title: Head of Marketing
Job Description: **Job Title** Head of Marketing – France **Role Summary** Lead the marketing strategy and execution for Diageo’s portfolio across France. Own brand reputation, growth, and market positioning while aligning with commercial objectives and regulatory constraints. Manage a senior Brand Management team and drive consumer engagement across all touchpoints. **Expectations** Deliver measurable brand growth and market share expansion through integrated, data‑driven campaigns. Optimize marketing spend for maximum ROI and ensure compliance with French alcohol‑marketing regulations. Build a high‑performance, collaborative team capable of adapting to rapidly changing market dynamics. **Key Responsibilities** - Develop and execute category strategy aligned with long‑term growth ambitions. - Strengthen brand relevance and cultural positioning in a highly regulated environment (Loi Evin). - Integrate Diageo’s values consistently across all marketing activities. - Manage marketing budgets, monitoring spend, performance metrics, and ROI. - Build and lead a senior Brand Management team, fostering creativity and collaboration. - Drive data‑based decision making, reporting insights, and process improvements. - Coordinate cross‑functional and agency partners in multi‑market, multi‑product contexts. - Translate consumer insights into impactful, business‑oriented actions. - Innovate and launch new initiatives in media, digital, experiential, PR, and client marketing. **Required Skills** - 10+ years of strategic marketing experience, ideally in consumer goods or spirits. - Deep understanding of the French FMCG market and alcohol‑beverage regulatory framework. - Proven leadership in building and motivating high‑performing teams. - Expertise in media planning, digital, DDM, experiential marketing, PR, and customer marketing. - Strong analytical mindset; adept at P&L ownership and ROI optimization. - Entrepreneurial mindset with experience launching initiatives from concept to scale. - Bilingual: fluent in French and English. **Required Education & Certifications** - Bachelor’s or Master’s degree in Marketing, Business Administration, or related field. - Relevant certifications in digital marketing, analytics, or project management are advantageous.

Company Name: Diageo
Job Title: Digital Commerce Data & Insights Lead
Job Description: **Job Title:** Digital Commerce Data & Insights Lead **Role Summary:** Leads the vision, strategy, and delivery of digital commerce analytics across a global organization. Drives data‑driven decision making by creating and scaling analytics products, ensuring data governance, and fostering adoption among cross‑functional teams. **Expectations:** - Define and communicate analytics roadmap aligned with business goals. - Prioritize data requirements, balance stakeholder input, and manage delivery timelines. - Champion user adoption, training, and change management for analytics tools. - Measure and report on product impact through defined KPIs. **Key Responsibilities:** - Set and execute the digital commerce analytics strategy with the Global Head of Analytics. - Identify, acquire, or develop data assets to meet regional and local market needs. - Partner with agency and internal teams to design, train, and support analytics tools. - Maintain data quality, governance, and ethical usage in collaboration with technical leads. - Lead agile product development with data engineers, scientists, analysts, and visualization experts. - Communicate progress and strategic alignment to senior leadership and stakeholders. - Foster innovation, continuous improvement, and a high‑performing product culture. **Required Skills:** - Advanced Excel and Power BI proficiency. - Working knowledge of SQL. - Strong strategic thinking and program management. - Excellent communication, influencing, and stakeholder management. - Robust analytical and problem‑solving abilities. - Change‑management expertise for digital tool deployment. - Ability to navigate cultural nuances and align global with local strategies. **Required Education & Certifications:** - Bachelor’s degree (required); Master’s degree preferred. - 10+ years of experience in data, analytics, and insights.

London, United kingdom

On site

Senior

22-01-2026