Neighborly®

About the Company

Neighborly brands repair, maintain, and enhance properties -- to make life easier and more enjoyable for homeowners. Our consistency and quality work are the basis for everything we do, and are what make us a leader in the home services space, as we constantly strive to "be so remarkable, we become a beloved household name." Our team of dedicated associates and franchise owners, united by service to others, comprise the foundation for unleashing our elevated products, home repair services, and an elevated customer experience to the communities we serve. When combined with our Code of Values of Respect, Integrity, Customer Focus, and Having Fun in the Process, Neighborly sets the tone for our culture and business, and empowers the pursuit of entrepreneurship and a meaningful career.

Neighborly has over 2,000 corporate employees worldwide with the Global Headquarters located in Waco, Texas and Irving, Texas.

Listed Jobs

Company Name

Neighborly®

Job Title

Director, Marketing

Job Description

**Job Title**: Director, Marketing **Role Summary**: Lead national brand strategy and local franchise performance marketing, managing a combined budget of $6 M+ and delivering measurable ROI across the franchise network. **Expectations**: - Drive brand growth for revenue >$150 M. - Allocate and optimize a national ad fund and local marketing investments. - Coach franchise owners toward break‑even and continued growth. - Travel up to 25 % for events and stakeholder meetings. **Key Responsibilities**: - Design and execute integrated marketing programs, seasonal campaigns, and consumer‑journey initiatives. - Partner with agency of record to develop breakthrough creative assets. - Manage the national ad fund; evaluate spend, ROI, and resource allocation. - Lead and mentor a local performance‑marketing team; provide 1:1 coaching. - Develop customized annual marketing plans for each franchise owner (channel mix, vendors). - Oversee onboarding of new franchise owners; ensure ramp‑up to break‑even. - Coordinate cross‑functional collaboration with Digital, PR, CRM, Analytics, Franchise Development, IT, Legal, Accounting, and external agencies. - Produce marketing content for conferences, meetings, newsletters, and training platforms. - Present performance, insights, and brand direction to franchise advisory councils and town halls. - Track and report on national and local marketing KPIs, ROI/ROAS, and recommend optimization actions. - Initiate brand research projects to inform strategy and continuous improvement. **Required Skills**: - Strong written and verbal communication; influence across all levels. - Critical thinking and process improvement within marketing operations and franchise support. - Leadership experience building high‑performing teams. - Data‑driven analytical mindset; comfortable interpreting metrics and trends. - Tech‑savvy; proactive learner of emerging marketing tools and platforms. **Required Education & Certifications**: - Bachelor’s degree in Marketing, Communications, Business, or related field (MBA preferred). - Experience in a franchise system or home/consumer services retail marketing is highly desirable.

Irving, United states

Hybrid

04-12-2025