- Company Name
- Sanderson Recruitment Plc
- Job Title
- Digital Marketing Manager - Brand, B2B, SaaS
- Job Description
-
**Job Title:**
Digital Marketing Manager - Brand, B2B, SaaS
**Role Summary:**
Lead the end-to-end creation, execution, and optimisation of multi‑channel digital marketing initiatives that build brand awareness, generate qualified leads, and support the sales pipeline for B2B SaaS solutions. Works cross‑functionally with sales, digital engagement, and design teams to maintain brand consistency and maximise ROI across PPC, LinkedIn Ads, Google Ads, email, web, and content channels.
**Expectations:**
- Deliver integrated marketing campaigns that achieve defined KPI targets (lead volume, cost per lead, conversion rates).
- Actively engage in outreach, event promotion, and content development to support business development.
- Continuously analyse performance data, refine tactics, and report insights to senior stakeholders.
- Maintain and optimise the company website and landing pages to enhance user experience and SEO performance.
- Demonstrate a proactive, entrepreneurial approach, driving new ideas while executing proven tactics.
**Key Responsibilities:**
- Plan, launch, and manage paid media campaigns (LinkedIn Ads, Google Ads, PPC) and inbound marketing initiatives.
- Generate and nurture leads for the BD team through targeted outreach, webinars, and events.
- Update and optimise the Webflow website, including new case studies and landing pages, to support conversion goals.
- Create high‑quality marketing collateral (sales decks, one‑pagers, case studies, brochures).
- Collaborate with the Digital Engagement Lead on SEO, keyword strategy, and content calendars.
- Coordinate external events, webinars, and client conferences, ensuring brand alignment and lead capture.
- Track and report on web analytics, campaign performance, and ROI metrics; recommend optimisations.
- Partner with sales and BD leaders to align campaigns with pipeline objectives and sales enablement needs.
**Required Skills:**
- 2–5 years B2B marketing experience, preferably in tech, SaaS, or consultancy.
- Proven track record in lead generation and nurturing for B2B audiences.
- Hands‑on proficiency with PPC, LinkedIn Ads, Google Ads, email marketing, and web analytics tools (Google Analytics, etc.).
- Strong command of Webflow for website maintenance and UX improvements.
- Ability to create compelling written content and visual assets for sales and marketing.
- Excellent communication and collaboration skills across marketing, sales, and leadership teams.
- Entrepreneurial mindset: proactive, results‑driven, and comfortable operating in a fast‑moving environment.
**Required Education & Certifications:**
- Bachelor’s degree in Marketing, Business, Communications, or related field (preferred).
- Relevant digital marketing certifications (Google Ads, LinkedIn Ads, HubSpot, etc.) are an advantage.
South west england, United kingdom
On site
01-10-2025