HELLO! Magazine

About the Company

Since its launch in 1988, HELLO! magazine has established itself as a publishing phenomenon. Its unique format and editorial structure have won numerous accolades and awards. Renowned for its superb celebrity photo-features, and its ability to secure exclusive access to the social elite makes HELLO! one of the leading women's weekly magazines in the UK. To complement the iconic magazine, HELLO! launched their website, HELLO! Online, in 2001 which brings daily royal, celebrity, fashion and lifestyle news to their readers, with even more exclusive content and celebrity interviews.

Listed Jobs

Company Name

HELLO! Magazine

Job Title

Social Media Lead

Job Description

**Job title:** Social Media Lead **Role Summary:** Lead the strategic direction and day‑to‑day execution of social media across Instagram, Facebook, X (Twitter), YouTube, and Snapchat for a major media brand. Drive audience growth, engagement, traffic, and monetisation metrics while overseeing a small high‑performing team. **Expactations:** Expected to deliver measurable growth in audience size, engagement, and revenue across all social platforms; achieve monthly monetisation targets for Snapchat, Facebook, and YouTube; respond swiftly to breaking news; provide actionable insights from analytics to inform strategy. **Key Responsibilities:** - Manage scheduling, posting and optimisation of content across all social channels, ensuring platform‑specific tone and editorial alignment. - Lead, coach, and inspire a small social team, setting daily priorities and creative direction. - Develop and execute platform‑specific content strategies to increase reach, followers, and community interaction. - Monitor real‑time trends and coordinate rapid coverage with newsroom partners during breaking news events. - Use Dash Hudson and Echobox to analyse performance, optimise campaigns, and prepare reporting dashboards. - Collaborate closely with editorial, video, and commercial teams to maximise traffic and monetisation opportunities. - Track and report on revenue performance for monetised platforms, meeting or exceeding quarterly targets. - Continuously analyse data to inform testing, best practices, and innovation. **Required Skills:** - Proven experience leading social media strategy for a large media or publishing brand. - Demonstrable success in meeting or exceeding social revenue and engagement KPIs. - Deep knowledge of Snapchat, YouTube and Facebook monetisation models. - Advanced proficiency in Dash Hudson, Echobox, and analytics tools. - Strong storytelling, creative vision, and audience insight. - Excellent organisational, prioritisation, and multitasking abilities. - Confident decision‑making under pressure with a newsroom‑style reactive mindset. - Collaborative, proactive, and passion for digital growth and innovation. **Required Education & Certifications:** - Relevant degree or journalism qualification preferred; experience a key factor.

London, United kingdom

On site

Senior

20-11-2025