- Company Name
- Robert Half
- Job Title
- Senior Manager Analytics & Insights
- Job Description
-
Job Title: Senior Manager Analytics & Insights
Role Summary: Lead strategic data initiatives for a pharma agency client, guiding cross‑functional teams on segmentation, targeting, media, CRM, and customer behavior analytics. Manage 3‑5 analysts to deliver actionable insights that drive campaign performance and align with business objectives in a remote, contract setting.
Expectations: • Drive measurable improvements in marketing effectiveness through data‑driven strategies. • Communicate complex analytical findings to non‑technical stakeholders in clear, influence‑ready formats. • Maintain high data quality, integrity, and governance across all analytics projects.
Key Responsibilities: • Mentor and oversee junior analysts in data extraction, quality assurance, and visualization. • Analyze large datasets to identify trends, performance gaps, and growth opportunities. • Design, build, and maintain dashboards and reports using Tableau, Power BI, Google Data Studio, and Datorama. • Implement and manage tagging strategies (GTM, UTM) and media analytics frameworks. • Align analytics initiatives with campaign KPIs and client business objectives. • Coordinate with marketing, media, strategy, and creative teams for integrated insights and strategic planning.
Required Skills: • 3‑6 years of marketing analytics or related experience, with hands‑on work in pharma agency environments. • Proficiency with Tableau, Power BI, Google Data Studio, Datorama, Google Analytics, Adobe Analytics, Tag Manager, and survey/research platforms. • Strong SQL, MySQL, NoSQL, and cloud storage knowledge. • Advanced Excel and PowerPoint skills for data manipulation and executive storytelling. • Excellent communication, leadership, and cross‑functional collaboration abilities.
Required Education & Certifications: • Bachelor’s degree in Data Science, Marketing Analytics, Marketing, Statistics, or related field (Master’s preferred). • Certifications in Google Analytics, Tableau, Power BI, or equivalent analytics platforms are strongly preferred.
New york city, United states
Remote
Senior
12-09-2025