Mutuelle Nationale des Hospitaliers (MNH)

About the Company

La Mutuelle Nationale des Hospitaliers et des professionnels de la santé et du social (MNH) est née le 1er février 1960 de la volonté des hospitaliers de couvrir solidairement leurs besoins de protection en santé. En près de 60 ans d’existence, elle est devenue le partenaire de référence des acteurs de la santé et du social en tant que spécialiste de la couverture complémentaire santé et de la prévoyance des hospitaliers. La Mutuelle Nationale des Hospitaliers est aujourd’hui la mutuelle affinitaire de référence du monde de la santé. Elle compte près de 600 000 adhérents et protège près d’1 million de bénéficiaires, professionnels de la santé et ayants-droit.

Listed Jobs

Company Name

Mutuelle Nationale des Hospitaliers (MNH)

Job Title

Chargé(e) d'acquisition digitale - Alternance H/F

Job Description

Job Title Digital Acquisition Specialist – Apprenticeship (M/F) Role Summary Provide end‑to‑end support for the paid acquisition and SEO strategies of a leading health‑sector mutual insurance provider. Work with the digital marketing team to create, execute, optimize, and evaluate SEA/SMA and organic search campaigns, ensuring alignment with brand objectives and measurable performance. Expectations - Deliver measurable campaign results for paid search and social advertising. - Contribute to continuous SEO improvement using data‑driven approaches. - Demonstrate analytical rigor, curiosity for digital trends, and a teamwork‑oriented mindset. - Learn quickly, propose creative solutions, and produce concise, data‑based insights. Key Responsibilities • Paid Acquisition   - Draft briefs and coordinate asset creation for SEA and SMA campaigns.   - Monitor, adjust, and optimize paid media performance.   - Compile and present campaign performance reports.   - Conduct competitive analysis of digital paid campaigns. • SEO & SEMANTIC   - Review, validate, and refine SEO content from agency partners.   - Generate keyword‑rich content using AI tools.   - Implement and test on‑page SEO recommendations (title tags, meta descriptions, etc.).   - Develop monthly KPIs to track SEO impact.   - Integrate content into pre‑production environments.   - Maintain and optimize FAQ and news sections.   - Perform ongoing competitor SEO benchmarking and present monthly summaries. • Technical & Web Analysis   - Optimize image ALT tags site‑wide.   - Support EEAT implementation and related technical enhancements.   - Analyze performance data using Google Analytics and GA4.   - Assist in web‑tracking and site refactor projects as needed. Required Skills - Proficiency in Google Ads (SEA) and Meta Ads (SMA). - Understanding of SEO best practices and semantic optimization. - Experience with web analytics tools (Google Analytics, GA4). - Competence in Microsoft Office suite (Excel, Word, PowerPoint). - Strong analytical mindset, detail orientation, and data‑driven decision‑making. - Creative problem‑solving, effective communication, and teamwork. - Ability to work independently and learn new technologies quickly. - Familiarity with AI‑driven content tools and digital trends is advantageous. Required Education & Certifications - Master’s degree (first cycle) in Digital Marketing, Data Marketing, Digital Communication, or related field, **or** Bachelor’s degree in Digital Marketing or a related discipline. - Coursework or specialization in digital marketing, analytics, or communication. - Minimum 6 months of internship or apprenticeship experience in digital acquisition, paid media, SEO, or web analytics. - Agency experience in paid acquisition, SEO, or analytics is a plus.

Paris, France

Hybrid

03-02-2026