Alpha 55

About the Company

Since its establishment in 1979, Alpha 55 has become the emblem of the department store in Morocco. Located in the heart of Casablanca across 6 floors, it is the quintessential popular brand that offers a wide range of products at an excellent value for money. Thanks to its sourcing and true mastery of the trade, Alpha provides its customers with a range of products as rich as it is varied; from decoration, kitchen, and household goods to bathroom and linens. Alpha 55 aims to be highly responsive to the latest trends while adhering to a policy of competitive pricing. This is evident in the grand celebrations of various events such as Christmas, Halloween, Carnival, and the Back-to-School season each year. A true mastery of the trade, along with appropriate tools, allows Alpha 55 to meet the wildest and most diverse expectations.

Listed Jobs

Company Name

Alpha 55

Job Title

Traffic Manager

Job Description

**Job title** Traffic Manager **Role Summary** Oversee, optimize, and report on paid advertising campaigns across major digital platforms, driving qualified traffic and revenue for the business. **Expectations** - Deliver measurable performance improvements and ROI. - Collaborate cross‑functionally with marketing, creative, and sales teams. - Stay current on platform updates, industry trends, and emerging technologies. **Key Responsibilities** - Plan, execute, and manage paid media campaigns on Meta, Google Ads, TikTok Ads, and other relevant platforms. - Monitor key performance indicators (CPC, CPM, ROAS, CTR, conversion rate) and produce regular performance reports. - Analyze data to identify trends, opportunities, and optimization actions. - Propose and test creative and targeting strategies to increase qualified traffic. - Coordinate with marketing and creative teams for integrated 360° campaigns (online & offline). - Keep abreast of platform changes, best practices, and new digital channels to recommend ROI‑improving actions. **Required Skills** - Expertise in paid media platforms (Meta Ads Manager, Google Ads, TikTok Ads, etc.) and analytics tools (Google Analytics, Facebook Analytics). - Strong analytical mindset with data‑driven decision making and A/B testing experience. - Ability to translate data into clear reports and actionable recommendations. - Excellent communication and stakeholder management skills. - Creative problem‑solving and proactive approach to campaign optimization. **Required Education & Certifications** - Bachelor’s degree or equivalent in Digital Marketing, Communication, or related field. - Relevant certifications such as Google Ads Certified, Meta Blueprint, or equivalent preferred.

Casablanca, Morocco

On site

16-09-2025