- Company Name
- Insurance Brokers Association of Alberta
- Job Title
- Communications Specialist
- Job Description
-
Job Title: Communications Specialist
Role Summary: Lead the creation, implementation, and oversight of the organization’s communications and brand strategy, producing graphic designs, written content, email marketing, website updates, and media outreach to engage members and enhance visibility.
Expectations: Deliver high‑quality creative assets and messaging on schedule; maintain brand consistency; collaborate with stakeholders; manage multiple concurrent projects; analyze engagement metrics and provide actionable insights.
Key Responsibilities:
- Develop and execute communications and brand strategy aligned with mission and vision.
- Design, edit, and distribute internal and external materials (emails, newsletters, brochures, event programs, posters, print ads, etc.).
- Refresh brand guidelines and produce logos/assets for events and projects.
- Write, proofread, and publish press releases and senior leadership communications.
- Manage email marketing campaigns via MailChimp, track and report engagement.
- Create website content and layouts; perform updates and basic HTML support.
- Administer surveys with SurveyMonkey, analyze results, and share insights.
- Handle member and media inquiries; take board and executive meeting minutes.
- Monitor market trends to inform communication tactics.
Required Skills:
- Proficient in Adobe Creative Suite (InDesign, Illustrator; Photoshop optional) and Canva.
- Strong MailChimp and Microsoft Office (Word, PowerPoint, Excel) skills.
- Basic web design and HTML knowledge.
- Survey platform experience (SurveyMonkey or equivalent).
- Excellent written communication, editing, storytelling, and brand messaging.
- Strong time management, organization, attention to detail, and multitasking.
- Creative problem‑solving, resourcefulness, quick learning, and adaptability.
Required Education & Certifications:
- Bachelor’s degree in Communications, Design, Fine Arts, Journalism or related field.
- Graphic Design certification is an asset.