Trulieve

www.trulieve.com

1 Job

2,725 Employees

About the Company

Trulieve is an industry-leading, vertically integrated cannabis company and multi-state operator in the U.S., with leading market positions in Arizona, Florida, and Pennsylvania. Trulieve is poised for accelerated growth and expansion, building scale in retail and distribution in new and existing markets through its hub strategy. By providing innovative, high-quality products across its brand portfolio, Trulieve delivers optimal customer experiences and increases access to cannabis, helping patients and customers to live without limits. By delivering strong financial discipline, building a recognized brand through optimal customer experiences, and executing on our hub model strategy, we have become an industry-leading MSO and the largest operating retail, cultivation, and production footprint in the country.

Listed Jobs

Company Name: Trulieve
Job Title: Marketing Manager
Job Description: Job Title: Marketing Manager Role Summary: Lead end‑to‑end brand strategy and execution for consumer and wholesale verticals. Drive customer retention, in‑store activations, product launches, and maintain brand integrity across all markets. Expectations: - Deliver measurable brand growth and revenue objectives. - Operate under tight deadlines in a fast‑paced, multi‑territory environment. - Foster inclusive, collaborative relationships with internal teams and external partners. Key Responsibilities: - Develop and analyze brand strategies, positioning, messaging, and retention campaigns. - Manage in‑store activations and product launches across multiple territories, coordinating with marketing, creative, digital, R&D, retail, compliance, and agencies. - Ensure packaging and product compliance with brand standards and state regulations. - Create and brief creative assets, retail communications, and promotions. - Plan and balance digital and retail marketing mixes, adapting to local market nuances while preserving brand consistency. - Maintain brand integrity through vendor, employee, and partner alignment. - Adhere to security policies and procedures in all operating regions. Required Skills: - Strategic thinking, business acumen, and strategic agility. - Excellent written and verbal communication; strong storytelling. - Proficiency with Microsoft Office suite. - Project management: prioritization, organization, and deadline discipline. - Influencing and leadership ability to collaborate with cross‑functional teams and senior management. - Self‑starter, detail‑oriented, creative, and collaborative approach. Required Education & Certifications: - Bachelor’s degree (preferred; not mandatory). - 8+ years of marketing or retail experience, with strong brand marketing background. - Understanding of beverage distribution networks desired.