Institution of Chemical Engineers (IChemE)

1 Job

539 Employees

About the Company

IChemE is the internationally recognised qualifying body and learned society for chemical, biochemical and process engineers.

Company Name: Institution of Chemical Engineers (IChemE)
Job Title: Contractor Opportunity - B2B Marketing Consultant
Job Description: Job Title: B2B Marketing Consultant Role Summary: Support strategic review of training products and services, including pricing, delivery methods, and promotional strategies. Develop actionable recommendations to enhance product relevance and commercial viability. Expactations: - Proven B2B marketing experience in professional services, education, or training sectors. - Demonstrated ability to execute strategic changes and manage analytical projects independently. - Capacity to deliver high-quality outputs under tight timelines. Key Responsibilities: 1. Audit current training offerings, identify gaps/overlaps, and design a roadmap for product development, enhancement, or retirement. 2. Conduct competitive pricing and positioning analysis; provide pricing frameworks aligned with market benchmarks. 3. Develop targeted messaging, sales collaterals, and positioning strategies to promote training as a strategic investment for organizations and individuals. Required Skills: - Strategic marketing and analytical thinking. - Expertise in B2B audience segmentation and market research. - Strong written and visual communication skills. - Ability to synthesize insights into actionable recommendations. Required Education & Certifications: Not specified.