- Company Name
- BusPlanner
- Job Title
- Marketing Associate
- Job Description
-
Job title: Marketing Manager
Role Summary: Lead integrated marketing across digital and traditional channels, oversee a cross‑functional team, develop and execute growth strategies, and analyze performance to drive ROI for an edtech SaaS platform.
Expactations: Deliver measurable marketing impact, balance strategic leadership with hands‑on execution, collaborate across product, sales, and customer success, and adapt quickly to evolving priorities.
Key Responsibilities:
• Direct a team of associates, designers, and developers to create and execute integrated campaigns (web, email, social, SEO, PPC, print).
• Craft and execute lead generation and targeted marketing strategies.
• Plan and manage website strategy, including revamps, new page creation, and SEO‑first content updates.
• Design, code (HTML), and launch email marketing campaigns.
• Manage PPC programs on Google Ads, LinkedIn, and similar platforms.
• Track and report KPIs, conversions, and ROI using Google Analytics 4 and complementary analytics tools.
• Clean, analyze, and interpret campaign data with Python or equivalent, presenting insights to stakeholders.
• Approve blog posts, social media content, designs, and website updates to ensure brand consistency.
• Coordinate print ad production and ensure alignment with brand guidelines.
• Collaborate with sales, product, and customer success to align marketing with business objectives.
Required Skills:
• 3–5+ years marketing management, preferably in SaaS, edtech, or B2B.
• Proficiency in Google Analytics 4, SEO, and PPC campaign management.
• HTML coding for email and familiarity with Python for data analysis.
• Strong project management and cross‑functional leadership.
• Experience with marketing automation, CRM, and analytics platforms.
• Excellent written, editing, and communication abilities.
• Adaptability and initiative in a fast‑paced environment.
Required Education & Certifications:
• Bachelor’s degree in Marketing, Business, Analytics, or related field (MSc in Business Analytics, Marketing Analytics, or AI tools preferred).
• Relevant certifications in SEO, Google Ads, Google Analytics, or digital marketing (optional but desirable).