LWC Drinks

About the Company

LWC is the largest independent wholesaler of beers, wines and spirits in the UK. Established in 1979, LWC has grown from a small start up to the "fastest growing privately owned drinks company in the UK". With over 9,000 different product lines and over 15,500 on trade customers, LWC provides the broadest range and greatest service available in the UK drinks industry. We provide fantastic support services which enables our customers to not only maximise their sales, but also provide their customers with a higher quality experience. This is possible due to our team of over 200 dedicated Account Managers, WIne Development Managers and Brand Activation Mangers who can advise you on how to boost your business potential whilst also eradicating any issues you may face. To find out more about LWC, please visit www.lwc-drinks.co.uk

Listed Jobs

Company Name

LWC Drinks

Job Title

Brands Activation Manager

Job Description

**Job Title**: Brands Activation Manager **Role Summary**: Drive sales growth and brand visibility for Signature Brands across South Wales through strategic activation, distribution optimization, and retailer partnerships. Ensure delivery of annual revenue, volume, and profitability targets. **Expectations**: Achieve sales objectives by expanding brand distribution, enhancing on-premise presence, and executing high-impact activation campaigns. Maintain profitability through investment strategy optimization. **Key Responsibilities**: - Develop and execute regional activation plans for Signature Brands portfolio. - Strengthen retailer partnerships via tailored propositions and training to accelerate sales growth. - Expand distribution channels and optimize Rate Of Sale (ROS) through portfolio investments. - Lead event activation and sampling programs to achieve ROI goals. - Manage in-store merchandising, POS placement, and customer engagement initiatives. - Create customized cocktail menus to enhance on-premise brand presence. - Monitor social media reach and consumer insights to amplify brand exposure. **Required Skills**: - B2B sales and brand ambassadorship experience. - Strategic relationship development and training capabilities. - Commercial acumen and performance-driven mindset. - Event management and ROI analytics. - Fluent in Excel; adept at data-driven decision-making. - Proactive leadership and team mobilization. - Flexibility to adapt to dynamic opportunities. - Driving licence for regional travel (UK). **Required Education & Certifications**: Not specified. Minimum relevant industry experience: sales or brand management. **Additional**: Preference for cocktail-making capability (non-essential).

Porth, United kingdom

On site

08-10-2025