Antelope

About the Company

Antelope is an omnichannel pet consumer platform that was founded in August 2021 with the mission to elevate the lives of pets by delivering the highest quality products across all pet products and services via a buy-and-build strategy. "Ante" means to increase the stakes or consideration of, and "lope" means to leap with bounding steps together. Antelope is elevating the standards of pet care by buying, building, and growing high-quality, natural pet brands. The company is backed by Alpine Investors and have made five acquisitions so far (Bocce's Bakery, Diggin' Your Dog / Super Snouts, Doggo, My Perfect Pet and Ark Naturals), and they're just getting started! Antelope has plans to acquire 5-15 additional brands. Business owners interested in learning more about partnerships with Antelope should email: hello@antelopepets.com. To learn more, visit: https://www.antelopepets.com/

Listed Jobs

Company Name

Antelope

Job Title

Senior Manager - Insights & Innovation (Remote)

Job Description

Job Title: Senior Manager – Insights & Innovation Role Summary: Lead consumer insights, brand strategy, and innovation initiatives for a portfolio of pet brands, translating data into growth-driving actions and managing brand P&L. Expectations: - Own brand profitability while delivering double‑digit growth. - Build and maintain scalable insight frameworks that directly inform strategy and portfolio decisions. - Drive cross‑functional collaboration to bring new products from ideation to market. - Mentor a high‑performing brand team and act as a strategic partner on enterprise initiatives. Key Responsibilities: - Design and execute qualitative and quantitative consumer insight programs; synthesize findings into actionable brand and marketing strategies. - Provide senior leadership with data‑driven updates on consumer trends, brand health, and portfolio performance. - Develop customer segmentation models to optimize media spend and messaging effectiveness. - Own brand P&L, overseeing pricing, promotion, portfolio management, and channel strategy. - Lead integrated marketing plans across paid, earned, and owned channels to increase awareness, household penetration, and loyalty. - Build and manage an innovation pipeline across categories and brands, partnering with cross‑functional teams from ideation to commercialization. - Identify category expansion opportunities aligned with consumer needs and growth goals. - Conduct portfolio optimization and SKU rationalization to strengthen performance and align with channel dynamics. - Coach and develop brand management team members; foster a culture of accountability and high performance. - Serve as a strategic partner on high‑priority organizational projects. Required Skills: - 8–10 years of progressive experience in brand strategy, consumer insights, or innovation within CPG. - Proven design and leadership of consumer insight programs (qualitative & quantitative). - Strong background in brand P&L management, including pricing, promotion, and channel strategy. - Experience building and managing an innovation pipeline, including category expansion. - Expertise in portfolio optimization and SKU rationalization. - Advanced customer segmentation skills and application to media & messaging. - Excellent cross‑functional partnership and stakeholder management abilities. - Leadership and coaching experience with a track record of developing high‑performing teams. - Analytical rigor combined with strategic thinking and brand storytelling. - Passion for pet products and pet care. Required Education & Certifications: - Bachelor’s degree in Marketing, Business, Economics, or related field (Master’s preferred). - Relevant certifications in market research, brand strategy, or analytics (e.g., SPHR, MSA, or equivalent) are a plus.

Chicago, United states

Remote

Senior

04-10-2025