- Company Name
- iData Research
- Job Title
- Marketing Manager
- Job Description
-
Job Title: Marketing Manager
Role Summary
Lead the planning, execution, and optimization of integrated marketing strategies across digital, content, and product initiatives. Drive B2B lead generation, SEO/SEM performance, and campaign effectiveness for a subscription-based healthcare market‑research organization. Translate data insights into high‑impact tactics and collaborate cross‑functionally to support sales and product launches.
Expatations
- Execute end‑to‑end marketing programs that align with business and sales objectives.
- Increase qualified lead flow and conversion rates through continuous funnel optimization.
- Maintain a data‑driven mindset, reporting performance metrics and recommending actionable improvements.
- Foster teamwork and clear communication between marketing, sales, research, and leadership teams.
Key Responsibilities
- Develop and implement integrated marketing strategies with measurable KPIs.
- Strengthen digital presence via SEO/SEM, website optimization, and paid media campaigns.
- Enhance lead generation and conversion funnels, ensuring alignment with growth targets.
- Conduct competitive research and market trend analysis to identify new opportunities.
- Manage marketing automation platforms, CRM workflows, and analytics dashboards.
- Guide content creation: articles, industry insights, videos, newsletters, and brand messaging.
- Craft product positioning, value propositions, and sales enablement materials for launches.
- Plan and execute multi‑channel campaigns, webinars, conferences, and virtual events.
- Monitor campaign performance, track KPIs, report results, and recommend optimizations.
- Oversee project timelines, budgets, and cross‑departmental coordination.
Required Skills
- Strategic planning and execution of B2B marketing programs.
- Expertise in SEO/SEM, paid media, and digital analytics.
- Proficiency with CRM systems (e.g., Salesforce) and marketing automation tools (e.g., HubSpot, Marketo).
- Strong analytical skills for data interpretation and performance reporting.
- Content marketing and brand messaging across multiple channels.
- Project management and organizational abilities for handling multiple initiatives.
- Excellent written and verbal communication, translating complex data into compelling stories.
- Experience in healthcare, market research, or SaaS subscription‑based models (preferred).
Required Education & Certifications
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- Minimum 5 + years of B2B marketing experience, preferably in market research, data analytics, or healthcare.
- Certifications in digital marketing (Google Analytics, Google Ads, HubSpot, or equivalent) are a plus.