- Company Name
- Northcott Silk Inc.
- Job Title
- Marketing Coordinator
- Job Description
-
**Job Title:** Marketing Coordinator
**Role Summary:**
Support and execute brand presentation and voice across digital, print, and social channels for a designer‑driven fabric brand. Collaborate with design leadership, internal marketing teams, and external partners to develop and deliver cohesive storytelling, campaigns, and events that engage the quilting, sewing, and craft communities.
**Expactations:**
- 3+ years of marketing, communications, or brand management experience.
- Proven ability to manage creative projects and cross‑functional timelines.
- Strong visual and written communication skills; detail‑oriented.
- Familiarity with handcraft, fabric, or quilting markets and B2B retail/wholesale dynamics.
- Comfortable with digital marketing tools, content planning, and social media platforms.
- Collaborative mindset, able to work with both in‑office and remote teams.
**Key Responsibilities:**
- Maintain and evolve brand identity in partnership with leadership and creative teams.
- Plan and execute content calendars for digital, print, and social media.
- Oversee creation of product storytelling assets, photography, and campaign materials.
- Support brand partnerships, influencer collaborations, and media outreach.
- Coordinate timelines, logistics, and budgets for marketing materials, photo shoots, and events (trade shows, conventions, product launches).
- Guide email marketing and website content strategy; work with Digital Marketing Coordinator on implementation.
- Produce engaging social media content and community interaction.
- Analyze performance metrics to refine storytelling and improve brand engagement.
**Required Skills:**
- Project management and cross‑functional coordination.
- Visual branding and copywriting proficiency.
- Proficiency with digital marketing platforms (e.g., email service providers, CMS, social media tools).
- Basic analytics skills (e.g., Google Analytics, social insights).
- Ability to multitask in a fast‑paced, creative environment.
**Required Education & Certifications:**
- Bachelor’s degree in Marketing, Communications, Business, Design, or related field (or equivalent experience).
- No specific certifications required; professional marketing certifications (e.g., HubSpot, Google Analytics) are a plus.