- Company Name
- Tide
- Job Title
- Senior Partnerships Associate
- Job Description
-
**Job Title:** Senior Partnerships Associate (Strategic Outreach)
**Role Summary:**
Drive partner acquisition for a fintech credit marketplace by prospecting, qualifying, and securing strategic collaborations with firms serving the UK SME ecosystem (e.g., accountants, SaaS platforms, B2B marketplaces, industry associations). Operate as the primary engine for top‑of‑funnel pipeline generation and early‑stage partnership engagement.
**Expectations:**
- Consistently meet high‑volume outbound activity targets (calls, emails, LinkedIn outreach).
- Demonstrate hunter mentality with a proven record of securing meetings with senior decision‑makers.
- Maintain resilience and persistence navigating gatekeepers and objections.
- Execute autonomous outreach strategies and identify new vertical opportunities without scripted direction.
- Collaborate effectively with internal product, operations, and senior partnership teams to ensure smooth hand‑off of qualified opportunities.
**Key Responsibilities:**
1. Generate and manage a robust pipeline of prospective partners using tools such as Salesforce, nCino, 6Sense, Apollo, etc.
2. Conduct high‑velocity outreach (cold calls, email campaigns, LinkedIn, events) to target firms across prioritized verticals.
3. Qualify opportunities through discovery sessions, mapping partner ecosystems and articulating the marketplace’s value proposition.
4. Deliver commercial pitches to C‑suite stakeholders, highlighting how the credit platform can create revenue and retention benefits for partners.
5. Identify and engage key decision‑makers, navigate gatekeepers, and handle objections to secure strategic buy‑in.
6. Track activity, pipeline health, and outcomes in the CRM; ensure accurate data hygiene and reporting.
7. Partner with internal teams to refine outreach messaging, develop partner profiles, and support post‑qualification hand‑off.
**Required Skills:**
- 2+ years outbound sales, business development, or partnership experience (fintech, SaaS, or financial services preferred).
- Strong “hunter” mindset with demonstrated success in cold prospecting and multi‑channel outreach.
- Excellent verbal and written communication; ability to pitch complex value propositions to senior executives.
- Proficiency with sales enablement and CRM tools (Salesforce, nCino, 6Sense, Apollo, LinkedIn Sales Navigator).
- Deep understanding of the UK SME market and credit access challenges.
- High resilience, persistence, and self‑starting attitude in a fast‑paced environment.
- Ability to manage a high‑velocity pipeline and prioritize leads effectively.
- Strong interpersonal skills for cross‑functional collaboration.
**Required Education & Certifications:**
- Bachelor’s degree in Business, Finance, Marketing, or a related field preferred (not strictly required).
- No specific certifications mandated; sales or fintech related training is a plus.