- Company Name
- March Networks
- Job Title
- Product Marketing Manager (Contract - Maternity Leave Coverage)
- Job Description
-
**Job Title**
Product Marketing Manager – Contract (Maternity Leave Coverage)
**Role Summary**
Lead end‑to‑end go‑to‑market strategy for new and updated products during a 13‑month contract period. Translate technical capabilities into customer‑centric value propositions, develop multi‑channel messaging, and equip sales and partner teams with the tools and training needed to drive adoption.
**Expectations**
- Deliver 13‑month contract with consistent quality and timely execution.
- Act as the central liaison between Product Management, Sales, and Marketing.
- Drive cross‑functional alignment on product launch cadence, messaging, and enablement assets.
**Key Responsibilities**
- Design and execute go‑to‑market (GTM) plans for product launches, updates, and solution releases.
- Build messaging frameworks, positioning statements, and value propositions for target personas.
- Perform competitive research and market analysis to inform strategy and product roadmap.
- Produce product collateral (brochures, data sheets, presentations, web copy, videos, solution briefs).
- Partner with Content & Creative teams to build high‑quality marketing assets for campaigns and releases.
- Maintain consistent product messaging across all internal and external channels.
- Develop and maintain sales enablement assets (pitch decks, playbooks, FAQs, battlecards, objection‑handling guides).
- Deliver training sessions to Sales and Partner teams, ensuring product readiness.
- Collaborate with Sales Engineering for technical accuracy and alignment.
- Synthesize customer feedback, market trends, and competitive insights to influence positioning and roadmap.
- Support customer research initiatives and case study development.
- Manage product pages and web content with the Web/Digital team.
- Coordinate with Digital Marketing on demand‑generation campaigns and product‑focused content strategies.
**Required Skills**
- 3+ years product/solution marketing experience in B2B technology.
- Strong storytelling ability translating technical features into clear customer value.
- Proven experience supporting product launches and coordinating GTM activities.
- Excellent project management, communication, and organizational skills.
- Familiarity with Salesforce (or equivalent CRM) and marketing automation tools.
- Proficiency with project management platforms such as Asana (or similar).
- Experience with web and content management systems (WordPress, SharePoint) is an asset.
- Ability to work collaboratively, adapt to change, and manage multiple priorities in a fast‑paced environment.
- Background in physical security, video surveillance, analytics, or SaaS is a plus.
**Required Education & Certifications**
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (preferred).
- Certifications in Product Marketing, Digital Marketing, or CRM tools are advantageous.