- Company Name
- CyberSentriq
- Job Title
- Product Marketing Manager
- Job Description
-
**Job Title**
Product Marketing Manager
**Role Summary**
Lead the translation of product innovation into compelling market narratives for a B2B SaaS cybersecurity platform focused on Managed Service Providers (MSPs). Serve as the central liaison between product development, sales, and marketing to shape go‑to‑market (GTM) strategy, positioning, and customer enablement, driving revenue growth, expansion, and churn mitigation.
**Expectations**
- Minimum 4–5 years of experience in B2B SaaS or cybersecurity, with proven success in product launches and GTM execution.
- Deep insight into the MSP ecosystem, IT purchasing behavior, and cybersecurity trends.
- Demonstrated ability to craft story‑driven messaging, conduct market analysis, and influence cross‑functional teams in a fast‑growth environment.
**Key Responsibilities**
- Act as the primary bridge between product/delivery and commercial functions, ensuring technical innovation is translated into clear, revenue‑driven value propositions.
- Develop and refine product positioning, messaging, and brand stories targeted at MSPs and IT decision‑makers.
- Conduct competitive and market intelligence to sharpen positioning and identify differentiation opportunities.
- Design and lead integrated GTM campaigns, aligning launch timelines, sales enablement, and marketing content across the buyer journey.
- Equip sales and customer success teams with messaging, training, and collateral to accelerate deal cycles and support retention/expansion.
- Collaborate with marketing to produce high‑impact content (whitepapers, case studies, webinars) that supports lead generation and thought leadership.
- Represent the company at industry events, webinars, and partner forums to amplify brand presence and gather market insights.
- Partner with product leadership to evangelize roadmap, gather market feedback, and shape future product strategies.
**Required Skills**
- B2B SaaS or cybersecurity product marketing experience.
- Proven GTM strategy development and execution.
- Strong product positioning, messaging, and storytelling capabilities.
- Analytical mindset with data‑driven decision making and KPI tracking.
- Superior written and verbal communication; confident public speaking.
- Cross‑functional leadership and stakeholder influence.
- Strategic thinking with a big‑picture view of market dynamics.
- Collaborative mindset, adaptability, and curiosity for emerging AI/ cybersecurity trends.
**Required Education & Certifications**
- Bachelor’s degree in Marketing, Business, Computer Science, or a related field.
- Relevant certifications (e.g., Certified Product Marketing Manager, Certified Scrum Product Owner, or equivalent) are a plus.