- Company Name
- Harvey Nash
- Job Title
- Content Designer
- Job Description
-
**Job Title**
Senior Content Designer – SEO & LLM Specialist
**Role Summary**
Create, manage, and optimize customer‑facing support content that is SEO‑friendly, readable by large language models (LLMs), and aligned with brand voice. Collaborate with content designers, agencies, and stakeholders to ensure consistent, accessible, and data‑driven digital experiences across web, chat, and voice channels.
**Expectations**
- Deliver high‑quality, user‑centric support pages that reduce contact volume.
- Ensure all content meets SEO best practices and LLM readability standards.
- Share expertise and train team members on SEO and LLM‑focused writing.
- Use AI tools and analytics to identify gaps, predict behavior, and guide strategy.
**Key Responsibilities**
- Design and author digital support content for internal and external users (billing, technical, administrative).
- Build and maintain pages in CMS (Magnolia or Contentful).
- Develop content strategies based on keyword clusters and page types.
- Translate complex processes into clear, inclusive copy.
- Align content with brand tone, accessibility, and inclusive design principles.
- Ensure consistency across web, chat, and voice bot flows.
- Conduct user research, analyze metrics (Adobe Analytics, Content Square), and iterate content for higher satisfaction and lower support contacts.
- Monitor SEO trends, conduct keyword research, and track performance via SEMrush/Search Console.
- Apply AI‑driven tools for content creation, optimization, and gap analysis.
- Lead agile ceremonies (stand‑up, sprint planning, demos) and manage stakeholder communications.
**Required Skills**
- 3‑5 + years experience as a Content Designer with proven SEO and LLM expertise.
- Proficiency in CMS platforms (Magnolia, Contentful) and design tools (Figma/FigJam).
- Strong knowledge of SEO best practices, keyword research, and LLM‑friendly writing.
- Familiarity with analytics tools (Adobe Analytics, Content Square) and SEO platforms (SEMrush, Google Search Console).
- Experience with AI content tools and emerging copy/SEO/LLM technologies.
- Ability to work in English and French **or** Dutch; multilingual collaboration required.
- Data‑driven mindset with solid metrics reporting skills.
- Excellent communication, coordination, and stakeholder‑management abilities.
- Creative problem‑solving, independent ownership, and strong organizational skills.
- Agile work experience and comfort in a large, cross‑functional environment.
- Flexible, stress‑resilient, and capable of handling multiple priorities.
**Required Education & Certifications**
- Bachelor’s degree in Communications, Marketing, Journalism, Linguistics, or a related field (or equivalent professional experience).
- Preferred certifications: Google Analytics, Google Ads/SEO, SEMrush SEO Toolkit, Content Marketing, or relevant AI/LLM certifications.