Bloom Equity Partners

About the Company

Bloom Equity Partners is a private equity firm investing exclusively in lower middle market technology, software and tech-enabled business service companies. Bloom drives enduring market value by partnering closely with founders and management teams, injecting capital to unlock growth and providing operational resources and expertise to enable meaningful step-change to the business.

Listed Jobs

Company Name

Bloom Equity Partners

Job Title

Operating Director, Marketing

Job Description

**Job Title:** Operating Director, Marketing **Role Summary:** Oversee growth marketing strategies across portfolio companies in lower-middle market tech, software, and tech-enabled service sectors. Focus on scalable demand generation, operational efficiency, and data-driven pipeline growth. **Expectations:** - Build standardized marketing frameworks replicable across multiple portfolio companies. - Drive scalable demand generation (paid/organic, ABM, events, content) to accelerate pipeline and revenue. - Align marketing with sales, product, and investment teams to support M&A integration and scaling. **Key Responsibilities:** 1. Develop and deploy portfolio-wide growth marketing systems. 2. Establish demand generation programs, marketing ops infrastructure, and centralized MarTech stack strategies. 3. Own portfolio revenue/pipeline targets, optimize campaigns, and link marketing investments to financial outcomes. 4. Partner with CEOs, sales leaders, and investment teams on go-to-market strategies and target assessments. 5. Design marketing automation, CRM integration, and analytics frameworks for scalability. **Required Skills:** - B2B SaaS demand generation expertise. - Marketing automation platforms (HubSpot, Salesforce). - CRM systems, data analytics tools (Google Analytics). - MarTech governance, campaign optimization. - Strategic segmentation, ABM, and intent data utilization. **Required Education & Certifications:** - Bachelor’s degree in Marketing or related field. - 5+ years marketing leadership, preferably in PE, holding companies, or multi-brand environments. - Proven experience with data enrichment tools (e.g., Clay).

New york, United states

On site

Mid level

07-11-2025