Lumenate

lumenategrowth.com

1 Job

9 Employees

About the Company

Inspiring freer and more fulfilling lives through safe, scientific and accessible subconscious exploration

Listed Jobs

Company Name: Lumenate
Job Title: Performance Marketing Manager
Job Description: **Job Title:** Performance Marketing Manager **Role Summary:** Lead end-to-end paid user acquisition strategy for a fast-growing mental wellness app, scaling growth through data-driven marketing experimentation and optimization across digital channels. **Expectations:** Owner of multi-platform user acquisition (Meta, TikTok, Apple Search Ads), driving profitable customer acquisition for a mobile subscription app. Focus on scalable campaigns, creative innovation, and funnel optimization to meet revenue and retention goals. **Key Responsibilities:** - Execute and optimize paid ad campaigns across Meta, TikTok, and emerging channels. - Design and implement multi-platform strategies for user growth and revenue targets. - Conduct A/B testing, creative iterations, and audience segmentation for performance improvement. - Collaborate with creatives to develop channel-specific ad content and landing pages. - Analyze campaign data, forecast performance, and report KPIs (CAC, ROAS, subscription growth). - Manage marketing budgets to maximize ROI and align with business objectives. - Monitor industry trends, platform updates, and best practices in mobile app marketing. **Required Skills:** - 4+ years in performance marketing for mobile apps (subscription-based preferred). - Proven expertise in Meta, TikTok, and Apple Search Ads campaign management. - Mastery of mobile attribution platforms (e.g., AppsFlyer) and analytics tools (e.g., Mixpanel). - Experience in creative testing workflows and data-driven decision-making. - Strong analytical skills: report building, data interpretation, and forecasting. - Fluent English communication and cross-functional collaboration ability. **Required Education & Certifications:** - Bachelor’s degree in Marketing, Business, or related field. - Certifications in digital marketing platforms (e.g., Meta Blueprint, TikTok Ads) preferred.