- Company Name
- Elida Beauty
- Job Title
- Marketing Manager, Innovation - Caress
- Job Description
-
**Job Title**: Marketing Manager, Innovation & Brand Equity
**Role Summary**
Lead the development and execution of a 3‑year innovation roadmap and brand architecture for a multi‑category personal‑care brand, driving new product launches, packaging revisions, and market‑ready messaging that align with consumer insights and business goals.
**Expectations**
- Deliver on time and within budget for all innovation and branding initiatives.
- Achieve measurable growth in sales, margin, and customer engagement through data‑driven decisions.
- Build strong cross‑functional influence across R&D, Operations, Sales, Finance, and external agencies.
**Key Responsibilities**
- Create and manage the 3‑year innovation pipeline, including concept validation, business case, pricing, and launch readiness.
- End‑to‑end oversee the innovation process: strategy, consumer validation, development, claims, artwork, and marketing collateral.
- Design and implement comprehensive brand architecture, hierarchy, visual identity, and messaging frameworks for core and sub‑brands.
- Conduct market research and trend analysis to inform product and messaging decisions.
- Lead external partnership selection and coordination with consultants, agencies, and research firms.
- Champion critical strategic projects (e.g., UPC transitions, artwork updates, pricing, claims) to ensure alignment with business objectives.
**Required Skills**
- Strategic thinking and portfolio management.
- Project management with stage‑gate process expertise.
- Strong communication, influencing, and cross‑functional leadership.
- Data analysis and market research design.
- Knowledge of personal‑care/beauty product development, packaging design, and regulatory claims.
**Required Education & Certifications**
- Bachelor’s degree in Marketing, Business, or related field.
- 5‑8+ years of experience in personal‑care or beauty‑care product marketing across food, drug, or mass channels.
- Proven track record in brand equity, brand architecture, and multi‑category innovation.
Hackensack, United states
Hybrid
29-12-2025