Elida Beauty

www.elidabeauty.com

1 Job

354 Employees

About the Company

Elida Beauty’s mission is to remix classic beauty brands for a new generation, making them even bigger beauty hits than they were the first time around. Our remixes democratize beauty; they are for the many, not the few, because we want everyone on the beauty dance floor.

Listed Jobs

Company Name: Elida Beauty
Job Title: Senior Brand Manager, Canada
Job Description: Job title: Senior Brand Manager Role Summary: Lead the end‑to‑end brand strategy and marketing execution for a portfolio of consumer packaged goods brands, driving growth through innovative, digital‑first campaigns, P&L ownership, and cross‑functional partnership. Expatation/Expectations: Deliver measurable business impact with a bias for action, manage senior stakeholders, cultivate rapid test‑and‑learn cycles, and maintain strong brand positioning against competitive forces. Key Responsibilities: - Develop and own the marketing and brand innovation strategy for one or multiple brands, driving idea generation through execution. - Implement a test‑and‑learn, agile approach to launch minimal viable product (MVP) initiatives and market activations. - Apply analytical insights to create personalization and micro‑segment strategies that support brand visibility and consumer engagement. - Oversee P&L accountability, interpreting trend data and adjusting strategy to achieve financial targets. - Drive cross‑functional alignment with product, insight, media, and operations teams; report progress to global brand managers. - Lead agency and media partner relationships; collaborate on budget, creative, and channel planning. - Communicate strategy, performance, and learnings clearly to senior leadership and broad stakeholder groups. Required Skills: - Strong strategic thinking, creativity, and bias for action. - Advanced analytical capability, with proficiency in interpreting sales, market, and digital metrics. - Digital and e‑commerce marketing expertise; understanding of beauty and skincare retail channels. - Effective stakeholder management, influencing senior executives and external partners. - Excellent written and verbal communication; ability to convey complex ideas simply. - Leadership experience with direct reports and cross‑team coordination. Required Education & Certifications: - Bachelor’s degree (required); MBA preferred. - 7+ years of senior brand marketing experience in CPG or beauty, with a proven track record of successful brand launches and P&L delivery. - Certifications in advanced analytics, digital marketing, or brand strategy are advantageous.