SOHOMA

www.sohomahotels.com

1 Job

79 Employees

About the Company

SOHOMA – Solanet Hospitality Management (anciennement Solanet Gestion Hôtelière), a été créée par Jean Solanet il y a près de 40 ans. La société de gestion gère actuellement 85 hôtels en France (7 700 chambres), à la fois des hôtels franchisés (Accor, Louvre Hôtels, Marriott, IHG, Hilton) ou indépendants à Paris (dont la marque ORSO), pour le compte de différents investisseurs privés et institutionnels. Le périmètre sous gestion représente près de 255 millions de chiffre d’affaires. Quelle que soit la typologie d’hôtel managé, SOHOMA cherche sans cesse à donner de la valeur aux projets de ses investisseurs. Composée d’une équipe d’une cinquantaine de professionnels de l’hôtellerie basée entre Paris et Lyon (27 hôtels à Paris / 16 hôtels à Lyon), le succès et la pérennité de son accompagnement repose sur ses valeurs d’esprit d’équipe, de performance et de créativité. - SOHOMA - Solanet Hospitality Management (formerly Solanet Gestion Hôtelière), was founded by Jean Solanet almost 40 years ago. The management company currently manages 85 hotels in France (7,700 rooms), both franchised hotels (Accor, Louvre Hôtels, Marriott, IHG, Hilton) and independent hotels in Paris (including the ORSO brand), on behalf of various private and institutional investors. The portfolio under management represents sales of nearly 255 million euros. Whatever the type of hotel it manages, SOHOMA constantly strives to add value to its investors' projects. With a team of some 50 hotel professionals based between Paris and Lyon (27 hotels in Paris / 16 hotels in Lyon), the success and longevity of its support is based on its values of team spirit, performance and creativity.

Listed Jobs

Company Name: SOHOMA
Job Title: ORSO HOTELS - Responsable Marketing & Communication (H/F)
Job Description: Job title Marketing & Communication Manager (M/F) – ORSO Hotels Role Summary Lead the overall strategy and execution of digital marketing and branding initiatives for a portfolio of upscale hotels. Drive brand awareness, acquisition, and customer engagement across digital channels while coordinating external agencies and internal teams. Expactations - Deliver measurable growth in direct traffic and acquisition performance. - Ensure consistent brand voice and visual identity across all touchpoints. - Maintain strong relationships with partners, agencies, and cross‑functional stakeholders. - Contribute to continuous improvement of the guest experience and loyalty programs. Key Responsibilities - Define and manage the digital marketing strategy (SEO, SEA, social ads, meta‑platforms). - Collaborate with agencies/freelancers to set budgets, create campaigns, and optimise results. - Analyse KPIs, report performance, and propose optimisation actions. - Oversee all branding and communication projects, including launch campaigns for new hotels. - Write briefings, coordinate with creative directors, and ensure project delivery. - Plan and execute press and influencer activities for brand campaigns. - Guide the production and distribution of web and social media content, ensuring coherence with brand guidelines. - Manage CRM campaigns using the Lounge‑ups tool, overseeing guest communication before, during, and after stays. - Work with hotel teams to identify opportunities for guest experience enhancements. Required Skills - 6+ years of experience in digital marketing and communication, preferably in hospitality, lifestyle or premium segments. - Strong strategic vision combined with hands‑on execution ability. - Proven track record in managing multi‑channel digital campaigns and agency partnerships. - Expertise in SEO, SEM, social media advertising, and performance analysis. - Excellent written and verbal communication skills in French and English. - Project management skills: ability to juggle multiple initiatives, meet deadlines, and keep budgets on track. - Creative mindset with an eye for design, experience, and lifestyle storytelling. - Proficiency with CRM platforms and analytics tools (Google Analytics, Meta Business Manager, etc.). Required Education & Certifications - Bachelor’s degree in Marketing, Communications, Hospitality Management or equivalent. - Certifications in digital marketing (e.g., Google Ads, Meta Blueprint, HubSpot, etc.) are a plus.