Liberandum Digital

About the Company

Want to leap 9 steps ahead of your competition? Let’s cut through all the GA4 confusion & demystify your data analytics – in under 45 minutes. Sign up for Your FREE, Quick & Easy GA4 Academy Course >> Available via LinkedIn - for a limited time only. Just click the ‘Sign Up’ button at the top of this page If you’re like the majority of the people we speak to at the Liberandum Academy, you probably found the transition to GA4 to be quite a shock to the system. There was widespread confusion, disappointment, and if we’re honest, we were all a bit lost. GA4 presents a huge opportunity – but most businesses are still missing out. What would it mean to your business to have free, data-driven actionable customer insights? Data that told you exactly where you were going wrong, leaving you to implement decisive, high-impact changes that skyrocketed your conversions? Optimise your sales funnel & build ‘real customer’ segmented audiences Improve your customer journey, targeting & personalisation Maximise your ad spend, ROI & reduce your Cost-per-Lead Gain new high-value customers with minimal intervention Create one unified, on and offline seamless customer experience to optimise conversions. Sign up for Your Quick & Easy GA4 Academy Course. Free of charge – For a limited time only. Just click the ‘Sign Up’ button at the top of this page

Listed Jobs

Company Name

Liberandum Digital

Job Title

GA4 & GTM Specialist

Job Description

Job Title: GA4 & GTM Specialist Role Summary: Design, implement, and manage Google Analytics 4 (GA4) and Google Tag Manager (GTM) solutions across client websites. Analyze data to surface actionable insights that drive performance improvements and optimize the user journey. Deliver custom reports, dashboards, and data visualizations for stakeholders. Expectations: Deliver high‑quality tagging and analytics initiatives on time, maintain data integrity, and communicate findings clearly to technical and non‑technical audiences. Key Responsibilities: - Deploy and maintain GA4 properties and GTM containers on client sites. - Build and maintain event tags, triggers, and variables; configure data layers and API integrations. - Create and refine custom reports, explorations, and dashboards in GA4 and Looker Studio. - Conduct deep‑dive analyses of traffic, conversion funnels, and audience segments to identify optimization opportunities. - Provide data‑driven recommendations for website and UX improvements in collaboration with product, design, and development teams. - Monitor and troubleshoot data collection accuracy and resolve discrepancies promptly. Required Skills: - Extensive experience with GA4 and GTM implementation and maintenance. - Strong analytical skills, proficiency in interpreting large datasets and identifying patterns. - Advanced knowledge of event tracking, segmentation, audiences, and customer journey mapping. - Familiarity with BigQuery, Looker Studio, or similar data‑visualization tools. - Ability to work independently, manage priorities, and deliver precise documentation. - Excellent written and verbal communication; collaborative team player. Required Education & Certifications: - Bachelor’s degree in Marketing, Analytics, Computer Science, or related field (or equivalent experience). - Google Analytics Individual Qualification (IQ) preferred. ---

United kingdom

Remote

06-11-2025