- Company Name
- Samaya
- Job Title
- Head of Sales & Marketing
- Job Description
-
**Job Title**
Head of Sales & Marketing
**Role Summary**
Lead the commercial and marketing strategy for a fast‑growing outdoor equipment brand. Own the end‑to‑end growth engine across e‑commerce, B2B distribution, and brand communication, driving profitability, ROI and global expansion while mentoring a small, cross‑functional team.
**Expectations**
- Deliver measurable commercial growth and profitability.
- Translate strategic goals into actionable plans for all sales and marketing functions.
- Demonstrate executive ownership of key metrics, budgets, and return on investment.
**Key Responsibilities**
- **Growth & Commercial Strategy** – Define a global growth roadmap; balance brand positioning with sales targets across e‑commerce and B2B channels; set KPIs, track performance, and refine tactics.
- **E‑commerce & Performance Marketing** – Optimize online sales funnel (UX, CRO, retention); plan & execute SEO, SEA, social media, email, and automation campaigns; manage creative production and brand consistency.
- **B2B Development & Partnerships** – Expand retail network; support partners with training, sales tools, and tailored marketing activations; identify new partnership opportunities.
- **Brand & Communications** – Oversee storytelling, content creation (visuals, video, editorial), community engagement, PR, and event presence; coordinate internal team and external agencies.
**Required Skills**
- 8–12 years in sales and marketing, preferably in international, outdoor or scale‑up settings.
- Proven expertise in managing ecommerce platforms, CRM, analytics, SEO/SEA, social media, and digital advertising.
- Strong performance‑management mindset: budget stewardship, ROI analysis, data‑driven decision making.
- Hands‑on entrepreneurial leadership: comfortable shifting between strategy and execution.
- Collaborative team leadership; ability to motivate and coordinate small teams and external partners.
- Fluent in English; French fluency required; additional languages an asset.
- Passion for the outdoor sector and alignment with purpose‑driven culture.
**Required Education & Certifications**
- Bachelor’s degree in Marketing, Business, or related field (advanced degree preferred).
- Certifications in digital marketing, analytics, or ecommerce (e.g., Google Analytics, HubSpot, Adobe Analytics) are a plus.