- Company Name
- The Developer and Festival of Place
- Job Title
- Marketing and Sales Executive
- Job Description
-
**Job Title**
Marketing and Sales Executive
**Role Summary**
Drive revenue for B2B events, awards and publishing through direct sales and integrated digital marketing. Activities include generating new business, managing existing client relationships, planning and executing email/social media campaigns, creating digital assets, analyzing performance metrics, and supporting event execution.
**Expectations**
- Meet or exceed quarterly revenue targets from sponsorships, marketing solutions and memberships.
- Build and maintain strong, long‑term relationships with sponsors, partners and customers.
- Deliver high‑quality marketing campaigns that generate leads, ticket sales and membership conversions.
- Provide accurate forecasting, reporting and insights to inform business strategy.
**Key Responsibilities**
- Represent the company at events, face‑to‑face and virtual meetings.
- Prospect and nurture new and existing customers through phone, email and social media.
- Secure new sponsorships, marketing solutions and corporate packages; manage renewals.
- Plan, write and launch multi‑channel marketing campaigns (email, social media).
- Keep website content and marketing messages current across events, awards and offers.
- Produce digital assets – emails, posts, graphics – to drive engagement and conversions.
- Compile and forecast revenue, bookings and engagement metrics; report on performance.
- Optimize the consumer journey across online and social touchpoints.
- Fulfil sponsors’ marketing needs and deliver sponsor content.
- Support pre‑ and post‑event strategy, lead nurturing and funnel management.
- Assist onsite event delivery as part of the execution team.
**Required Skills**
- Proven sales or customer service experience in B2B or events.
- Proficiency in digital marketing: email marketing (e.g., Mailchimp, HubSpot), social media, and basic analytics.
- Strong copywriting and creative communication skills.
- Excellent numerical literacy, data interpretation and reporting abilities.
- High level of organization, planning and time‑management, capable of meeting tight deadlines.
- Energetic, self‑motivated, entrepreneurial spirit and service orientation.
- Proficient with common IT systems, MS Office, Google Workspace, and marketing automation platforms.
**Required Education & Certifications**
- Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
- Relevant certifications (e.g., Google Analytics, HubSpot Inbound Marketing, Marketing Automation) are desirable but not mandatory.