- Company Name
- PM Pediatric Care
- Job Title
- Digital Marketing Director
- Job Description
-
Job title: Digital Marketing Director
Role Summary: Lead the development, execution, and optimization of digital marketing strategies to drive patient acquisition and engagement through owned and paid media, automation, and web platforms.
Expactations: Deliver measurable growth in digital engagement, lead conversion funnel, and new patient volume; maintain alignment with data-driven best practices across all digital marketing channels.
Key Responsibilities:
- Own and enhance the digital acquisition funnel, improving customer experience and conversion flow.
- Serve as digital marketing subject matter expert, advising cross‑functional teams on strategy, SEO, and best practices.
- Operate and steward HubSpot, managing system usage, automation design, and day‑to‑day operations.
- Design and manage email, SMS, and nurture campaigns, including segmentation, dynamic content, and journey mapping.
- Drive measurable lead generation programs to increase new patient appointments.
- Partner with IT, analytics, and data teams to improve data integration, feedback loops, and program efficiency.
- Oversee website management on WordPress, ensuring updates, performance, and content accuracy.
- Maintain digital properties such as social media pages, listings, and schema for optimal discoverability.
- Utilize SEO tools (SEM Rush, AdClarity, etc.) to grow organic traffic and reduce paid spend.
- Manage digital ad campaigns across Google Ads and other platforms, including creative QA, performance tracking, and ROI reporting.
- Report weekly on KPIs, campaign impact, and budget utilization to leadership.
Required Skills:
- Advanced proficiency with HubSpot (5‑7+ years).
- Strong experience with digital marketing automation, segmentation, and journey mapping.
- Expertise in WordPress site management and SEO best practices.
- Competence in paid media management (Google Ads, social, etc.) and performance analysis.
- Solid understanding of analytics, attribution, and data integration with CRM/EMR systems.
- Data‑driven mindset with ability to translate metrics into actionable campaigns.
- Excellent communication, organizational, and leadership abilities.
Required Education & Certifications:
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
- Minimum 7‑10+ years of progressive digital marketing experience.We have provided headings, concise description. Should be within 500 words. Count approximate: around 250 words. We included all requested headings. Avoid fluff. Good.Job title: Digital Marketing Director
Role Summary: Drive growth of patient acquisition and engagement through integrated digital channels, automation, and web platforms.
Expactations: Achieve measurable increases in digital engagement, conversion funnel performance, and new patient volume by leveraging data-driven insights.
Key Responsibilities:
- Own and optimize the digital acquisition funnel to create a frictionless patient conversion journey.
- Act as the digital marketing SME, advising program leads, marketing, data, and IT teams on strategy, SEO, and best practices.
- Operate and steward HubSpot, overseeing day‑to‑day operations, automation design, and platform utilization to meet volume, engagement, and retention goals.
- Design, execute, and report on email, SMS, and nurture campaigns, including segmentation, dynamic content, and journey mapping.
- Lead measurable lead‑generation programs that drive new patient appointments.
- Partner with IT, analytics, and data teams to improve data integration, feedback loops, and marketing program agility.
- Manage WordPress website maintenance, updates, and enhancements; coordinate with hosting and development partners.
- Ensure social media pages, online listings, and digital assets accurately reflect branding and services.
- Utilize SEO tools (SEM Rush, AdClarity, etc.) to enhance organic keyword visibility and reduce paid search spend.
- Oversee digital ad campaigns across Google Ads and other platforms; manage creative QA, performance tracking, and ROI reporting.
- Report weekly on key performance indicators, campaign impact, and media spend.
Required Skills:
- 5‑7+ years of HubSpot expertise.
- Advanced knowledge of digital marketing automation, segmentation, and journey mapping.
- Strong WordPress and SEO proficiency.
- Experience managing paid media (Google Ads, social, etc.) and performance analysis.
- Ability to integrate analytics, attribution, and CRM/EMR data.
- Data‑driven mindset with translation of metrics into actionable campaigns.
- Excellent communication, organization, and leadership skills.
Required Education & Certifications:
- Bachelor’s degree in Marketing, Advertising, Communications, or related field.
- Minimum 7‑10+ years of progressive digital marketing experience.