Mather

About the Company

Mather is on a unique mission to change the way society views aging. Founded in 1941, we actively create Ways to Age Well through award-winning senior living residences, inspiring programs that keep people connected, and a research institute dedicated to identifying the latest innovations and sharing information and trends related to aging well. An incredible 92% of Mather team members say they feel like they are making a difference at work, and there’s a good reason why—because they ARE. Our diverse team of 600+ life-changers across hospitality, health care, culinary, wellness, and more are making the journey of aging more rewarding by turning ordinary moments into extraordinary ones for a generation of older adults. Together, these team members make our residences exceptional places to live, raising the bar and setting a whole new standard for what senior living can and should be.

Listed Jobs

Company Name

Mather

Job Title

VP of Sales

Job Description

**Job title**: VP of Sales **Role Summary** Lead and drive the sales function for senior living communities, ensuring occupancy, revenue, and quality experience goals are met. Provide strategic oversight, training, and process improvement for the sales and community relations teams, while collaborating with senior executives to align sales initiatives with organizational objectives. **Expectations** - Achieve and exceed sales, occupancy, and revenue targets. - Deliver consistent, high‑quality sales experience across all inquiries, deposits, and new residents. - Build a high‑performing, technology‑savvy sales team with clear KPIs. - Foster continuous improvement in sales processes, CRM usage, and community turnover operations. **Key Responsibilities** 1. **Sales Team Management** – Indirectly supervise Connections team members; provide ongoing coaching, training, and performance management. 2. **CRM & Lead Management** – Act as Mather trainer for the CRM platform; review lead generation trends, adjust strategies, and ensure effective conversion and contact strategies. 3. **Process Oversight** – Monitor and refine sales processes to adapt to changing prospect base; maintain efficient, scalable procedures. 4. **Community Turnover & Experience** – Partner with GMs and Executives to streamline move‑in processes, uphold community standards, and conduct post‑move‑in reviews. 5. **Data & Dashboard Analysis** – Track monthly and weekly sales dashboards; report on productivity and conversion metrics; recommend improvements. 6. **Marketing Collaboration** – Work with headquarters marketing to design and measure PR/marketing campaigns; ensure alignment with sales goals. 7. **Quality Assurance & Process Improvement** – Establish, operationalize, and sustain a QA/continuous improvement program for the sales team and community relations activities. **Required Skills** - Proven sales management experience with a track record of meeting/ exceeding targets. - Personal sales experience in a service‑oriented environment. - Strong proficiency with CRM systems (e.g., HubSpot) and digital sales tools. - Business acumen and strategic thinking. - Professional appearance, demeanor, and communication skills. **Required Education & Certifications** - Bachelor’s degree in Business Administration, Marketing, or related field (or equivalent experience). ---

Evanston, United states

Hybrid

Senior

26-11-2025

Company Name

Mather

Job Title

Director of Marketing

Job Description

**Job title** Director of Marketing **Role Summary** Lead the marketing function for senior‑living communities, driving full‑funnel B2C lead generation, occupancy, and brand awareness through integrated digital, direct‑mail, and partnership campaigns. **Expectations** * Deliver measurable growth in leads and occupancy rates. * Manage marketing budgets and resource allocation. * Ensure brand consistency across all touchpoints. * Provide data‑driven insights and continuous improvement. * Collaborate with sales, operations, PR, and internal stakeholders. **Key Responsibilities** * Develop annual and quarterly marketing plans aligned with sales and occupancy goals. * Design and execute integrated campaigns (email, social, video, direct mail, advertising). * Oversee content creation, storytelling, and brand storytelling strategies. * Analyze campaign performance, produce metrics reports, and recommend optimizations. * Lead creative concepts, copywriting, and collateral production ensuring alignment with objectives. * Manage and adjust marketing budgets to meet financial targets. * Support outreach, community events, and sales collateral initiatives. * Coordinate with PR to produce press releases and media outreach. * Implement and maintain a Quality Assurance process for marketing deliverables. **Required Skills** * 7+ years in marketing management, preferably in hospitality, senior living, real‑estate, health‑care, or related sectors. * Expertise in full‑funnel B2C marketing, lead generation, and customer acquisition. * Strong analytical, planning, and budget management abilities. * Advanced copywriting, editing, and proofreading skills. * Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook) and marketing platforms (CRM, HubSpot, SproutSocial or similar). * Excellent interpersonal communication and ability to handle confidential information. * Proven ability to solve complex problems and manage multiple concurrent projects. **Required Education & Certifications** * Bachelor’s degree in Marketing, Business, Communications, or a related field. * Minimum of 7 years marketing management experience. * Experience with CRM and marketing automation tools (HubSpot, etc.) is essential. * Certifications in digital marketing, analytics, or project management are a plus.

Evanston, United states

Hybrid

Senior

27-01-2026