Watkins Wellness

About the Company

Watkins Wellness®, established in 1977 in Vista, Calif., is dedicated to promoting wellness to consumers who live active lifestyles and are health conscious. The company manufactures the Endless Pools® line of aquatic fitness products, and is also the world's largest manufacturer of hot tubs, including Hot Spring® Spas, Hot Spot® Spas, Caldera® Spas, and the American Hydrotherapy Systems spa brands. The Watkins Wellness dealer network extends into all 50 states and more than 70 countries. Watkins Wellness is a wholly-owned subsidiary of Masco Corporation (NYSE: MAS), a Fortune 500 company whose products include Behr® paint; Delta® and Hansgrohe® faucets, bath and shower fixtures; Kichler® lighting.

Listed Jobs

Company Name

Watkins Wellness

Job Title

Channel Marketing Specialist

Job Description

**Job Title** Channel Marketing Specialist **Role Summary** Drive and optimize B2B communication across international dealer channels to ensure consistent, impactful brand messaging and partner engagement. Act as a liaison between Brand, Customer Experience, and Sales teams, managing dealer programs, localizing content, and leveraging data to refine marketing strategies. **Expectations** - Deliver clear, timely communication that aligns with business objectives. - Bridge cross‑functional teams to harmonize dealer communication strategies. - Maintain active, dynamic dealer platforms and marketing programs. - Partner with localization to tailor materials for global markets. - Analyze engagement metrics to inform continuous improvement. **Key Responsibilities** - Manage and update international dealer communication platforms. - Coordinate dealer‑focused marketing initiatives and campaigns. - Collaborate with Brand Managers, Customer Experience, and Sales to align messaging. - Work with the localization team to translate and adapt materials into target markets. - Track and report on user engagement and campaign effectiveness. - Support new dealer onboarding, training, and collateral development. - Maintain brand consistency across all dealer touchpoints. **Required Skills** - 3+ years in channel marketing or partner communications (B2B). - Project management and multitasking proficiency. - Strong grasp of branding principles and B2B communication. - Fluency in English and French (additional languages valued). - Basic Adobe Creative Suite knowledge. - Experience with digital marketing tools and analytics platforms. **Required Education & Certifications** - Bachelor’s degree in Marketing, Communications, Business, or related field. - No specific certifications required.

Brussels region, Belgium

Hybrid

26-11-2025