- Company Name
- Mira
- Job Title
- B2B Product Marketing Manager (Remote EU, B2B contract)
- Job Description
-
Job Title: B2B Product Marketing Manager (Remote EU, B2B contract)
Role Summary: Lead the development and execution of go-to-market strategy for B2B healthcare professional offerings, driving adoption, engagement, and revenue growth.
Expectations: • 5+ years in B2B product/marketing at scale, ideally in healthcare or diagnostics. • Proven ability to define positioning, messaging and enablement for complex, clinically‑driven products. • Strong analytical mindset with proficiency in GA4 and HubSpot. • Hands‑on customer and partner engagement through interviews, pilots and key‑account work. • Cross‑functional collaboration with Product, Clinical, Sales, Marketing and Operations in fast‑moving environments. • Ownership mentality and aspiration to grow into a segment‑owner or general‑manager level role.
Key Responsibilities:
- Own positioning, messaging and overall GTM strategy for healthcare professional‑focused products.
- Drive discovery through regular clinician interviews, translating insights into product and marketing recommendations.
- Own analytics and performance reporting for GTM initiatives (onboarding, messaging, activation) and provide data‑driven insights.
- Translate clinical capabilities and research into value propositions, sales enablement tools and education content for clinicians.
- Define segment strategy and use‑case framework in partnership with Clinical and Marketing teams.
- Build clinical credibility via KOL partnerships, case studies, webinars and evidence‑based content.
- Act as the bridge between Clinical, Operations and Marketing, feeding field insights into product roadmap.
- Develop scalable playbooks, workflows and operational foundations to support growth of the healthcare professional segment.
- Over time, take ownership of the healthcare professional business line, including strategy, partnerships and performance outcomes.
Required Skills:
- B2B go‑to‑market strategy and execution, including positioning, messaging, and activation.
- Client discovery and relationship management with healthcare professionals.
- Data analysis and reporting using Google Analytics 4 and HubSpot.
- Strong written and verbal communication, able to simplify complex clinical concepts.
- Cross‑functional collaboration, project management, and process improvement.
- Ownership mindset, self‑directed, able to thrive in ambiguous, fast‑moving environments.
Required Education & Certifications:
- Bachelor’s degree in Marketing, Business, Life Sciences, or related field.
- Advanced degree (MPH, MBA, MS, or clinical qualification) preferred but not mandatory.
- No specific certifications required.