Adtrain

adtrain.co.uk

1 Job

3 Employees

About the Company

We deliver end-to-end digital marketing strategies, designed to power your businesses online growth. By using innovative technology and the hands of seasoned digital experts, we implement strategies that thrive for businesses just like yours. Our agency is built on passionate digital advertising that is data-driven and results based.

Listed Jobs

Company Name: Adtrain
Job Title: Digital Marketing Specialist
Job Description: **Job Title:** Digital Marketing Specialist **Role Summary:** Manage and optimize pay‑per‑click (PPC) campaigns and SEO initiatives for clients, delivering data‑driven insights and actionable results across Google Ads, Microsoft Advertising, and Meta Ads platforms. **Expectations:** - Consistently enhance campaign performance to meet or exceed client goals. - Maintain campaign budgets and ROI targets. - Collaborate with a remote digital marketing team to deliver cohesive advertising strategies. **Key Responsibilities:** - Create, launch, and manage PPC campaigns on Google Ads, Microsoft Advertising, and Meta Ads. - Conduct keyword research, develop ad copy, and run A/B tests. - Monitor and adjust bids, budgets, and targeting to maximize ROI. - Track and report on key performance metrics (CTR, CPC, CPA, ROAS). - Coordinate SEO activities, including on‑page and off‑page optimization, and assess impact on overall performance. - Produce regular performance reports and insights for internal stakeholders and clients. - Communicate campaign updates, results, and strategic recommendations to clients and team members. - Manage multiple campaigns simultaneously, ensuring accuracy and timely delivery. **Required Skills:** - Minimum 3 years of experience in PPC management (Google Ads, Microsoft Advertising, Meta Ads) and preferably SEO. - Strong analytical ability to interpret campaign data and drive optimization. - Proficiency with analytics tools such as Google Analytics, Google Tag Manager, and comparable platforms. - Excellent problem‑solving, critical‑thinking, and detail‑orientation. - Effective written and verbal communication skills. - Ability to work collaboratively in a remote, cross‑functional team environment. **Required Education & Certifications:** - Bachelor’s degree in Marketing, Communications, Business, or a related field (equivalent practical experience acceptable). - Google Ads Certification, Microsoft Advertising Certification, Meta Certified Marketing Professional, or similar credentials are preferred.