- Company Name
- Platform Engineering
- Job Title
- Junior Growth Marketing Manager
- Job Description
-
Job Title: Junior Growth Marketing Manager
Role Summary
Leads paid marketing initiatives across Google, Meta, and LinkedIn to drive measurable user acquisition and revenue growth for a B2B SaaS platform engineering community. Owns campaign execution, data analysis, creative collaboration, and optimization experiments to improve funnel performance and lead quality.
Expactations
• Deliver measurable ROAS and CPA improvements through continuous testing and optimization.
• Expand paid reach and explore new growth channels such as YouTube Shorts and Instagram.
• Scale lead flows and automation within HubSpot, aligning with sales and product teams.
• Stay current on performance marketing trends, platform updates, and emerging AI tools.
Key Responsibilities
1. Plan, launch, and optimize paid search, Meta, and LinkedIn ad campaigns.
2. Analyze metrics (CTR, CPC, CPA, ROAS, CVR), identify insights, and adjust bids, audiences, and creatives.
3. Collaborate with design/content teams to produce high‑converting ad creatives and landing pages.
4. Run conversion‑rate experiments on website and content funnels.
5. Test and validate new organic channels to broaden growth footprint.
6. Manage HubSpot lead flows, identify automation opportunities, and enhance lead scoring.
7. Monitor industry updates, tools, and best practices to keep the growth engine current.
Required Skills
- 1+ years in growth or performance marketing, preferably B2B SaaS.
- Proficiency with Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, Google Tag Manager, and conversion tracking.
- Data‑driven mindset: strong analytical skills, trend spotting, rapid decision making.
- Experience with AI/automation tools and workflow platforms (e.g., Airtable, HubSpot workflow).
- Understanding of social media calendars and content performance metrics.
- Excellent written and spoken English with clear communication.
Required Education & Certifications
- Bachelor’s degree in Marketing, Business, Analytics, or related field.
- Certifications in Google Ads, Meta Blueprint, or HubSpot Marketing preferred.