- Company Name
- Titan America
- Job Title
- Marketing Manager
- Job Description
-
Job Title: Marketing Manager – Commercial & Infrastructure Solutions
Role Summary: Lead end‑to‑end marketing for Titan America’s full product portfolio, driving market positioning, brand visibility, and measurable business growth across commercial and infrastructure segments.
Expectations: * 6–8 years of progressive B2B marketing experience, ideally in building materials, construction, or chemicals.
* Proven track record of translating market research into integrated campaigns that generate ROI.
* Strong cross‑functional leadership, influencing sales, operations, product, and technical teams.
* Willingness to travel up to 50% for customer and industry events.
Key Responsibilities: * Develop market models, forecasts, and competitive analyses to inform pricing and positioning.
* Design and execute integrated campaigns—product launches, sales enablement, and digital marketing—across cement, concrete, aggregates, fly ash, and admixtures.
* Produce technical and customer-facing assets (datasheets, white papers, case studies, presentations).
* Partner with sales to craft segment‑specific value propositions and ensure consistent messaging.
* Lead digital initiatives (CRM, website, email, paid media, social) aligned with target customers.
* Build relationships with contractors, architects, engineers, developers, and public sector stakeholders.
* Monitor KPI performance (market share, ROI, lead generation, customer satisfaction) and report insights to senior leadership.
Required Skills: * Market intelligence & data analysis.
* Integrated campaign development and execution.
* Technical content creation and simplification of complex data.
* Digital marketing platforms, CRM, and analytics tools.
* Strong written and verbal communication, presentation, and stakeholder influence.
* Collaborative mindset across cross‑functional teams.
Required Education & Certifications: * Bachelor’s degree in Marketing, Business, Engineering, or Materials Science.
* MBA preferred.
* Relevant certifications in digital marketing, CRM, or analytics are a plus.
Deerfield beach, United states
On site
Mid level
05-12-2025